Jason Elkins Managing Partner Transparent Social Media

Jason Elkins – Managing Partner Direction, Sales and Marketing Ricky Voltz – Partner Operations, FBML Coding, Project Management Mailynne Calvin – Key Staff Content, Writing, Marketing, Customer Support Josh Brown – Key Staff Design, Product Support

Custom Facebook Fan Pages Welcome Tabs, Apps, Internal Navigation Strategy Sell Products, Lead Capture, Branding, Promotion Support Status Updates, Feature Explanation/Direction Education Classes – Open vs. Closed, Monthly Support

What are Different Social Media Mediums? (Assessment based on goals) Why businesses should get involved Incorporate mediums to generate leads and awareness for your brand. Learn tips to stay connected with potential leads and customers. Setup Twitter and Fan Page Account if Necessary

BASIC MARKETING Anyone Can Become The Authority in Their Field People Want Someone to Follow

Facebook (MySpace, Friendster, etc.) Twitter - microblogging YouTube – video sharing LinkedIn – professional networking FourSquare – check-in Flickr - photo-sharing sites Quora – Q&A services Wikipedia – Collaborative information Yelp - Reviews

Go where the customers are. Consumers are diversifying, and your messages need to do the same to ensure you hit as many potential consumers as possible. Content varieties are changing, shifting toward more engaging types like video and interactive elements. Consumers are lazy… make it easy for them. Free. In many cases, if you dont move into social mediawhere the customers are hanging outyou will lose relevance.

1. An organizations social media program doesnt have to focus on generating positive ROI, but it can. 2. An organizations social media program can (and should) serve more than one purpose. 3. Whether a Social Media program should generate positive ROI is really up to the organizations leadership.

PR Branding Customer Service Special Promotions and Sales

You will never fully scale your operation by just adding a headcount to a central social media team. You scale more smartly when you enlist your existing employee population to listen and engage on behalf of the brand.

Social media isnt a department or a function. In order to yield the best results (whatever they may be, based on the organizations needs) it must be a fully-integrated competency deployed across every department in an organization. - Olivier Blanchard The Brand Blog

Conversation Engagement Full Integration of Social Media Across the Entire Company

Definition: Enables users to send, read, and respond directly to tweets micro messages 140 characters or less. Users connect via the web, mobile devices, or even third-party apps. Quick Stat: Over 100 million users worldwide, with 65 million Tweets per day. Business Uses: Connect, share, discuss, and interact with your customers. Push updates directly to them. (Gee, where have I heard that before?) Examples for business: Qdoba trivia, Predators Examples for users: Nashville Flood, snowstorm, real-time news (TDOT) Competitors: Tumblr, Google Buzz

Definition: YouTube is a video-sharing website on which users can upload, share, and view videos, created by three former PayPal employees in February 2005 Quick Stats: Over 2 billion video views per day Over 35 hours of footage uploaded every minute. Google is the most-searched site in the world. YouTube is second. Search engines are starting to weight video Video is the most popular action for customers upon hitting your landing page for the first time. Soon enough, if you dont have video, you wont matter. Doesnt even have to be video you created.

Business Uses: Connect, share, converse, and interact with your customers. Entertain. Push updates directly to them. Video is more engaging than text content. YouTube eats the bandwidth and you still get to put the clip on your site. Examples for business: Will It Blend, TPS Film Studio, Winnipeg Humane Society Kitty Midnight Madness SaleWill It BlendTPS Film Studio Winnipeg Humane Society Kitty Midnight Madness Sale Competitors: Vimeo, Daily Motion, a host of others

Definition: Professional social networking site that takes the 6-Degrees-Of-Separation approach. Quick Stats: 90 million registered users from over 200 countries. Adds a new member every second. Business Uses: Partnerships, employees Examples for Business: One of our clients found a Flash developer through LinkedIn network just by asking for an introduction Competitors: Viadeo, Gist, Xing

Definition: Location-based social network that uses GPS to communicate users locations to their friends. Check-in at various locations around town and earn titles (mayor) and rewards (discounts). Quick Stats: 6 million registered users Business Uses: Claim your venue (free), create a special, roll the FourSquare element into existing marketing. Examples: Paxtis Pizza in San Francisco, which rewards each of their four locations FourSquare mayors a free pizza every week. Competitors: Facebooks own location service, SCVNGR

Definition: Image hosting service with networking, sharing, and community features built in. Quick Stats: currently hosting over 5 billion images Business Uses: host photos for your blog or website to use, slick slideshow function for easy embedding, show off your work. Photos, like video, are a richer content variety that engages visitors more than text. Examples for Business: handyman/remodeling photos, Pedal Train User PhotosPedal Train User Photos Competitors: Photobucket, Snapfish, ImageShack

Definition: Online knowledge market that lets users ask and answer questions (and collaborate), and vote on the best answers. Quick Stats: Launched in 2009, Quora has not publicly disclosed the number of users the service has. Business Uses: Still developing. Likely related to authority on a topic. Examples for Business: For instance, a contractor might wish to have his answers voted the best for a lot of questions so hes seen as the main authority and his business grows. Competitors: Stack Overflow, Facebooks own Q&A service

Definition: A free, web-based collaborative encyclopedia supported by a nonprofit organization. Quick Stats: Over 3.5 million articles in English, over 300,000 editors. Business Uses: Businesses are allowed to have a Wikipedia entry about their business, but there are strict guidelines against marketing language and biased information. Examples for Business: Not much more than creating an entry for your business or becoming an editor and focusing on a particular topic or industry to gain authority. Competitors: Googles Knol, not much else

Definition: Online clearinghouse for customer reviews of businesses. Quick Stats: 39 million unique visitors per month. Business Uses: These reviews show up in search results frequently. Businesses dont always have a chance to respond, but some do. Examples for Business: Some businesses offer rewards to customers that leave reviews, though many review services specifically prohibit this behavior. Competitors: Google Places, Urban Spoon (+app)

Definition: Online service that focuses on building and reflecting social relationships between people with common interests or histories. Quick Stat: Over 500 million users worldwide Business Uses: Connect, share, converse, and interact with your customers. Push updates directly to them. Example: The Nothing Competitors: MySpace, Friendster, Disapora

Facebook Video: Stats: More than 500 million active users 50% of our active users log on to Facebook in any given day Average user has 130 friends People spend over 700 billion minutes per month on Facebook

Why Facebook?

Facebook Algorithm = How Facebook Works Activity = Engagement Setting the pace for how we will interact online long-term

Old Paradigm vs. New Paradigm How to interact on Facebook effectively

The Party Lumberjacks and Chainsaws Bull Horn Guy

Old Paradigm Folks Use Internet Like This: Controlled Mediums One-Directional Corporate Distant

New Paradigm Folks Use Internet Like This: Transparent Informal Collaborative Conversational

New Paradigm Folks Use Internet Like This Transparent Tell People What You are Working on Talk about real life Prosonal – Bill Seaver-ism Professional and Personal

What to Say? Use the {Status5P} Technique Projects (what are you working on) Pictures (what are your tools) People (who are you working with) Places (where are you, whos with you) Pose a Question (ask ask ask)

Lead!

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Promote Your FRIENDS!!!!! First Date Questions (Brandon Frazier) Testimonials Contests Fan of the Week Donations Give Away

Consistency is as important as Engagement! Regularly Often Grid 1 Post Monday/Wednesday/Friday vs. 3 on Thursday

Tagging is an Art Form Tag Friends/Photos Tag Locations if they have a page Tag People – 8000 Rule

Blogging Inside of Facebook Tag Friends – 11 to Watch in 2011 Whats the Purpose to Blogging on Facebook?

Events Upcoming Projects New Products/Services Pre – During – Post (3 Posts)

Always: Change main picture in the left corner of your Fan Page to a person, not a logo. Always respond to someone posting on your wall as soon as possible nice picture. or thanks for mentioning me. Always be Prosonal Always engage, (dont take breaks on your status update frequency) rarely sell and continue to reinforce your brand.

Never Never respond to an angry Fan with snide comments (treat them like you would if they called in). Never JUST talk about your business. Never be afraid to post SOMETHING. What you would consider mundane, people may find interesting.

Custom Pages Capture leads (DING DING DING) Sell items on Facebook Promote your services Capture s Schedule Services Display Videos Embed PayPal Embed Messages, Podcasts, Sermons Embed a book or chapter Embed Downloadable Items (Papers, Pamphlets, Photos) Redemption Programs

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126% increase in New Page Likes 18% increase in total Page Likes Over 671,000 gross impressions (an increase of 93% over the previous month) Over 5,900 total page interactions. Over 900 total consumer commitments to buy the product (before it is available) totaling over $185,000 of gross sales

550 fans in 28 days and Didnt just ask people on his personal page to jump over… In fact: Only 72 are friends from personal page. Custom Page Printed Cards Tied to a Cause Visited Cause Tweeted about it Got ReTweeted

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Interact with your audience – dont just tell facts! If it is a business I would give a referral to Business I frequent. Because I know someone For a business - because I'm interested in their 'deals. A product or service that is valuable ***FRIEND suggested also. Do not look for them on my own. Believe in their cause.

Regular Negative Updates Trash Talk (Foul Language) Complaining Political/Religion Spammer (all about me) Over Posting Any of the Below: Spamming my wall with their crap. Tagging me in their 2011 Calendar. Creepy profile picture. Logo as their picture. Complaining about their life/job all the time.

Personal Posting Downfalls Example: My sons surgery and blogging Doesnt End (Scene from the Social Network) Upset Clients

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Frequency – Remember Facebook is About Activity and Engagement Type of Updates Tools Tagging Photos Videos Notes Promote Your Friends 3 to 1 Ratio For Business Customized Pages

Questions?

Homework Decide What Platform You Will Utilize Twitter: Make Tweets Per Month Facebook: Utilize {Status 5P} and make 1 Update Per Day – Total of 20 First Month LinkedIn: Fill Out Complete Profile YouTube – Record and Upload 1 Video Per Week for 1 Month

Jason Elkins Managing Partner Transparent Social Media