Experiences in Applications of Strategic Management in Companies David Hawk, Professor New Jersey Institute of Technology

Traditional differences are being reconsidered Some differences no longer make a difference Differences between projects and their environments are being rethought Differences between projects are becoming counter-productive New differences are needed

Historic: Project Management & Strategic Formulation Emergence of PM Emergence of SF Status of PM Status of SF Co-Existence Closing the Gap

Futuristic: A Sense of Project Management NASA and the Sky as a limit NASA and the limits in the Foundations Beyond NASA Strategic Deregulation Deregulation as Strategy Strategic Management in Companies At the edge of Corporate Reality

From Strategic Defense to Defensive Strategy to Strategic Offense The Hudson Institute – Herman Kahn The Rand Corporation – Hasan Ozbekhan Minztberg, et.al., 1998 – Schools of Thought Ken Lay, et.al., 2002 – Strategic deceit Secretary of Defense, 2003, Strategic Information

Regrouping: Schools of Strategy in the 1990s Planning – formal process Positioning – analytical process Entrepreneurial – visionary Cognitive – mental process Learning – emergent process Design – process of conception Power – negotiation process Cultural – collective process Environmental – reactive process Configuration – transformation

Filling the Strategic/PM Gap: PM towards SM Average salary of a PM - $75,000, manages 15 people Average salary of a SM - $3,000,000, manages 100,000 people

Filling the Gap: SM merging with PM or something else? Enron Worldcom ABB Shell Toyota etc even…Nokia?

Negotiating with Future Realities via Current Relationships Reflection Redirection Deconstruction Reconstruction Reintegration

The Quest for a Better Future: Creative Reconstruction Schumpeter, J. Merton, R. Georgesu-Roegen, N. Rapoport, A. Churchman, W. Vickers, G. Trist, E. Etc…

Planning as Projection Management The rest is up to you… Along with those next to, following behind and standing in front of … The challenges are worthy of your time, and you…