Domain Investing Ed Russell, President, NameDrive LLC NameDrive LLC Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) F: +1 (305) E: W: Simon Pupo, NameDrive LLC

Agenda Online Advertising Market Trends Growth Drivers Impacts on Domaining How to Capitalize? The Future NameDrive LLC Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) F: +1 (305) E: W:

Online AdSpend The US online advertising market grew 26% in 2007 to reach 14.5bn NameDrive LLC Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) F: +1 (305) E: W: IAB estimates for actual ad spend by format are based on samples of categorized revenue from key IAB members provided by PwC.

Online AdSpend Europe is fast closing the gap on the US in terms of online advertising, which grew in Europe by 40% in 2007 to reach 11.2bn NameDrive LLC Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) F: +1 (305) E: W: IAB estimates for actual ad spend by format are based on samples of categorized revenue from key IAB members provided by PwC.

Online AdSpend NameDrive LLC Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) F: +1 (305) E: W:

Online Ad Spend Two-thirds of European ad budgets – or some 7.3bn – were spent in the big three markets of the UK, Germany and France However, some of the smaller markets experienced very high growth rates -- Greece increased 91%, Spain rose 55% and Slovenia climbed 49%. NameDrive LLC Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) F: +1 (305) E: W: Source: IAB estimates for actual ad spend by format are based on samples of categorized revenue from key IAB members provided by PwC.

Future Growth Within the next four years, online advertising is expected to lead the advertising market Internet advertising revenue is projected to double to $51.1 billion in 2012 up from $25.5 billion in 2007 NameDrive LLC Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) F: +1 (305) E: W: Source: IAB estimates for actual ad spend by format are based on samples of categorized revenue from key IAB members provided by PwC.

What is Driving Growth? Current Economic Crisis – Pressure on advertisers to save money – encouraging them to find more effective marketing channels NameDrive LLC Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) F: +1 (305) E: W:

What is Driving Growth? NameDrive LLC Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) F: +1 (305) E: W: Online Advertising is more effective!! Targetable advertising The internet allows advertisers to target exactly who will see their ads and in what context. Trackable advertising Information received instantly, allowing the advertiser to adjust their ad campaign and make it even more effective. Broad and flexible reach you can buy as much, or as little of that audience as you desire. Interactive The user can access as much material about your company and products as you care to present.

What is Driving Growth? NameDrive LLC Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) F: +1 (305) E: W: Women now spend more time online than men in the same age group. Young women take over…. The market is expanding!!

What is Driving Growth NameDrive LLC Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) F: +1 (305) E: W: One quarter of all Britons online are over 50 and 30% of total time spent on the internet is by the over 50s Empty nesters go surfing…

What is Driving Growth NameDrive LLC Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) F: +1 (305) E: W: 11 per month Toshiba Tecra per hour Bars, Hotels, Coffee shops, parks… Free at libraries.

Meanwhile the Audience is still Growing!! NameDrive LLC Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) F: +1 (305) E: W: 16m June 96 1,407m July 07

What does this all mean for the domainer? NameDrive LLC Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) F: +1 (305) E: W:

How To Capitalize? Diversify – Spread your risk (explore all markets) – Invest in short term and long term markets Know your market – Research – Know market values NameDrive LLC Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) F: +1 (305) E: W:

How to Capitalize Be creative – Try and predict market movements Set a budget – Dont over invest Test – Determine early which domains should be parked and which domains should be developed. – When parking, spread your domains around various parking companies. NameDrive LLC Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) F: +1 (305) E: W:

How to Capitalize? Traffic Traffic equals money Target revenue generating domains Seek Advice Consult industry experts Use Forums NameDrive LLC Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) F: +1 (305) E: W:

The Future NameDrive LLC Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) F: +1 (305) E: W: Online AdSpend to increase Domain parking and domain monetization to increase worldwide as global online advertising spend increases New players continue to enter the market forcing demand & value to rise

NameDrive LLC Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) F: +1 (305) E: W: Thank You