Jace Tyrrell - Director of Communications New West End Company

Winning West End Gold Maximising Sales & Maintaining Footfall in an Olympic Year

Londons West End 200 million visitors annually spending £6bn a year Retail property value over £3.5bn with 6.5 million square foot of retail space 120 international brands, 217 flagship stores and over 600 retailers

Research & Insight Footfall & Sales Data Detailed Domestic Shopper Insight Ofice workers Suburban shopper Out of Town Quant itative / Qualitative Aspects Trends

Average Weekly Flow by Month – August 2011

Footfall in the West End decreased by 14.4% between July and August. There was also an annual decrease of 0.3%, when August is compared to the same month last year.

International Spending – Regent Street Chantell Bramley T E. Regent StreetWest EndUK Sales Top 3 Nationalities Sales % vs prior year China90%81%79% Russian Fed127%32%36% Japan26%29%

West End 2012 – Business As Unusual Operations 100 Day Plan – Published December 2012 Red Caps – Visitor welcome and services Deliveries - understanding and managing the impact of the Olympic Route Network Travel Advice to Business – help with staff movements during the Olympic period Visitor Welcome – an opportunity to supplement the current West End information point A lead role in the Host City Volunteers Programme in the West End Security & Policy operations lead up and during 2012

West End 2012 – Olympic Year Marketing & Communications Preparing West End businesses (Events & Communications) Proactive media engagement campaign / resources Driving footfall trough periods Pre & Post Games Maximising global spotlight on West End Look and Feel across ORB Area Your 2012 businesses opportunities Sponsorship partners Major events (Cultural & Sporting) Business Briefing: Monday 19 October 8am – 10am

VIP Traffic Free Weekend 2011 Saturday 10 & Sunday 11 December American Express Headline Sponsorship UK wide Marketig Campaign Traditional West End Christmas West End carol-a-thon UK & Internatinoal PR Campaign