1 Leveraging social networking in your business marketing Leveraging social networking in your business marketing

2 So, do you like to market?

3 Difference between marketing & sales? Difference between marketing & sales?

4 Not everyone needs to market Not everyone needs to market those that want to stay below the radar my nephew the asphalt specialty guy those who are in demand community colleges

5 But most of us DO NEED to market! But most of us DO NEED to market! lots of competition need to add value to perceived commodity

6 So what is the goal of social media marketing? So what is the goal of social media marketing? Raise awareness of you and your services Establish yourself as a go-to person Drive traffic to your website Raise awareness of you and your services Establish yourself as a go-to person Drive traffic to your website

7 So what is the goal of social media marketing? So what is the goal of social media marketing? Raise awareness of you and your services Establish yourself as a go-to person Drive traffic to your website Raise awareness of you and your services Establish yourself as a go-to person Drive traffic to your website If direct sales $$ come from it, great, but thats not the final determiner of success of soc media

8 So, do you like to market?

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10 Its not about me, its about you. You just gotta have fun. Its not about me, its about you. You just gotta have fun. Common Themes

11 Ways of Marketing: referrals phone calls networking events mailings (newsletters, postcards, brochures, etc.) s website blogs e-zines social media Ways of Marketing: referrals phone calls networking events mailings (newsletters, postcards, brochures, etc.) s website blogs e-zines social media

12 Ways of Marketing: referrals phone calls networking events mailings (newsletters, postcards, brochures, etc.) s website blogs e-zines social media Ways of Marketing: referrals phone calls networking events mailings (newsletters, postcards, brochures, etc.) s website blogs e-zines social media

13 Ways of Marketing: referrals phone calls networking events mailings (newsletters, postcards, brochures, etc.) s website (this is goal!) blogs e-zines social media Ways of Marketing: referrals phone calls networking events mailings (newsletters, postcards, brochures, etc.) s website (this is goal!) blogs e-zines social media

14 Ways of Marketing: referrals phone calls networking events mailings (newsletters, postcards, brochures, etc.) s website (this is goal!) blogs (the engine!) e-zines social media Ways of Marketing: referrals phone calls networking events mailings (newsletters, postcards, brochures, etc.) s website (this is goal!) blogs (the engine!) e-zines social media

15 Striving for the Holy Grail of Website: SEO (search engine optimization) the Bot or Spider key words overall traffic robust site frequency of new content links from other sites Striving for the Holy Grail of Website: SEO (search engine optimization) the Bot or Spider key words overall traffic robust site frequency of new content links from other sites

16 A little history...

17 A little history... Once upon a time, There was a new sales guy, Whose company had a website... A little history... Once upon a time, There was a new sales guy, Whose company had a website...

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19 And a very nice website it was, But the new sales guy Needed to move fast, and grow fast. What to do? And a very nice website it was, But the new sales guy Needed to move fast, and grow fast. What to do?

20 Initial Thoughts: Make a low-cost yet effective campaign that was sustainable Decide what to give away besides a discount Info? But could I compete with e-newsletters? Humor & Quirkiness! Initial Thoughts: Make a low-cost yet effective campaign that was sustainable Decide what to give away besides a discount Info? But could I compete with e-newsletters? Humor & Quirkiness!

21 Mindy Mail

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24 Then I wanted to go to the next step... make my own website added value resource follow: Its not about me... Its gotta be fun added value resource follow: Its not about me... Its gotta be fun

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28 David Ryans Social Media Marketing Process

29 THE BLOG IS THE ENGINE!

30 THE BLOG IS THE ENGINE! What to write about? What are clients asking? Tech updates Marketing thoughts If not an expert, be a reporter Promo clients Get others to be contributors Observations What to write about? What are clients asking? Tech updates Marketing thoughts If not an expert, be a reporter Promo clients Get others to be contributors Observations

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32 Early e-zines

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34 Current e-zine

35 (notice transformation of Mindy Mail) (notice transformation of Mindy Mail)

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37 David Ryans Social Media Marketing Process

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39 TweetDeck

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42 David Ryans Social Media Marketing Process Now, some supplementary activities...

43 But what if you dont have a website? X ger mail

44 Networking Events & Follow-up

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49 SocMedia Tools Im still checking out... YouTube Facebook or MySpace NOT Podcasts

50 David Ryan Valerie Yoscak