Strong Families/ Great Youth Coalition Progress Report

August 11April 11 *Note that all data presented is from the time of the last progress update (April 2011) to the present (May 2012) New sfgyc.com Coalition website launched In August alone: 354 page views, 63 visitors, 4:35 avg. time on site, 46% bounce rate – significant improvements from old website New Shout Out Facebook page launched In 1 month: 70 likes, 5,000+ impressions, successfully reaching target age group

Sept. 11Nov. 11 SFGYC awarded DFC Mentor Grant to start sister Latino Coalition 1 st Latino Coalition meeting meet-and-greet with SFGYC; dialogue on cultural approaches to SA prevention and treatment Jan. 12 Youth Council and Shout Out featured on Q101s newest show, The Halls Feb. 12 SFGYC awarded SPF SIG grant (Phase I) for $121,150 to reduce A/R MVCs Its a No- Brainer documentary featured at VA Nutrition Association

April 12 March 12 SFGYCs SPF SIG grant award recognized in press conference by U.S. Attorneys Office, and on WHSV Documentary featured in media in Nuevas Raíces, WHSV, HealthQuest magazine, and the Daily News- Record Alcohol Retailers Initiative workgroup mailed packets to all alcohol retailers in Harrisonburg PCP (Primary Care Physicians) workgroup presented to Health Dept. and East Rockingham Health Center medical staff; distributed Alcohol Screening Practitioners Guide

Progress Reports on Individual Initiatives: Alcohol Retailer Group: Packets mailed to all alcohol retailers in Harrisonburg City; includes letter, dashboard card, and pledge card PCP/SBI Group (Primary Care Physicians/Screening & Brief Intervention): Presented to Health Dept., East Rockingham Health Center medical staff, Interfaith Association and Harrisonburg middle and high school guidance counselors Challenges/barriers: Doctors have very limited time with each patient, so finding additional time for them to talk to youth about substance use/abuse will be difficult Latino Sister Coalition – Futuro Latino: Successful capacity building, conducted Motivational Interviewing and Science of Addiction trainings, hired 1 youth intern, developed branding (coalition name and logo completed), connected with school liaisons Challenges/barriers: How to get the same people to come to each meeting to have consistency and movement

New Latino Coalition logo:

Progress Reports on Individual Initiatives: Its a No-Brainer Documentary: Has appeared in various media outlets including Nuevas Raices, WHSV, My Valley, the Daily News-Record, and RMHs HealthQuest magazine (successful promotion of documentary) Documentary shown at Court Square Theater, an HPD training, Nutrition Assoc. of Virginia, a Regional School Nutritionist Assoc. meeting, Harrisonburg middle and high school guidance counselor meetings, Pence Middle School, North River Library, and Turner Ashby High School health and PE classes Shout Out (Social Media group) Since launching the new website and Facebook page in August 2011: 3,260 total unique visitors on SFGYC website 6,558 total impressions on YGB Facebook page 3,138 total impressions on SFGYC Facebook page 72 new followers on Twitter 4 contests held with total of 60 participants

Progress Reports on Individual Initiatives: 43 youth volunteers totaling 154 volunteer hours 64 new s added to teen listserv Successes: Made commercial with WHSV with the help of SFGYC youth representatives; increased activity on Coalition social media sites Barriers/Challenges: Getting into the schools, getting access to youth

January – May 2012: SFGYC featured in media at least 12 separate times Radio: Q101 and The Halls TV: WHSV Newspaper: Daily News-Record and Nuevas Raices Magazine: Health Quest U.S. Attorneys Office press conference Media topics: Youth Council, Shout Out, Saturation Patrols, teen drinking, VFHY grant and SPF SIG grant awards, Kick Butts Day, SFGYC documentary, media influence on teens