Riset Pemasaran Universitas Katolik Atmajaya Jakarta ECM 351 Jumat 07 Danny D. Kosasih SE, MM NIK: 55583 danny@kosasih.net www.dannykosasih.com Facebook, Linkedin, slideshare: “danny d kosasih” Twitter: @dannykosasih

Class Rules Don’t be PASSIVE but be ACTIVE and PARTICIPATIVE: Speak your mind! Your opinion, agree/disagree, knowledge etc Read a lot! Know the latest trends in Marketing, Social Culture etc. Don’t be LATE! You will be marked as absence if you come later than 07.15! Don’t be a COPYCAT or PLAGIAT! Or you’ll be expelled from class at your cost and you will get an “E”

Class Rules Don’t use Piracy products! Buy original text book, and ask for original copy of statistical software at Atma Computers Lab. You will need the text book and statistical software to do your Thesis The latest 6E text book will be used in the next 2 years. Don’t be unprepared! You should read the chapter before you come in  or all of you will take a QUIZ time.

Class Rules Everyone should be active and contributing in GROUP ASSIGNMENT! If any of the team member does not contribute anything, don’t list his/her name on the final project report! Don’t compensate this kind of person! Enlisting him/her on the final report will only giving him/her a credit which he/she doesn’t worth it. – Remember your final group score will be distributed equally among the group members. Final Score is absolute! Nothing can change the final score! No matter what! Your effort in group assignment + UTS + UAS is determining your final score.

Group Assignment (1) Form groups which consist of minimum 4-6 people in one group, to perform 2 assignments: 1. Chapter Presentations  Each group will present one or two chapters, as scheduled – check SAP (syllabus). For the schedule, please read SAP (syllabus) for further detail timeline. The Chapter presentation should be prepared appropriately. It’s unacceptable to see unprepared presentation; technical (unseen fonts color, lack of material, or non-technical

Group Assignment (2) Form groups which consist of minimum 4-6 people in one group, to perform 2 assignments: 2 . Market Research Projects  Each group will conduct a step by step Market Research project and then present the result at one of the last two sessions For the schedule, please read SAP (syllabus) for further detail timeline. The Market Research Project should be based on a scientific market research journal (search it at AtmaLib or whatever), and adapting it into local practice  Tips: make it simpler and you may conduct the market research among UAJ students.

Credits % Ujian Tengah Semester (UTS) 30% Ujian Akhir Semester (UAS) 40% Tugas & Presentasi (Partisipasi/Keaktifan diKelas) 30% Tugas Kelompok 20% Keaktifan di Kelas 10%

Ketua Kelas & Wakil Ketua Kelas Election Ketua Kelas & Wakil Ketua Kelas will get privileges; get noticed, get credits (2% in advance), direct access to the lecturer Job desc: Collecting and maintaining students database; emails, cell phone numbers, and group list Forming 6 groups and managing those groups to be prepared for the scheduled assignments Assisting Lecturer for ISO management; completing BAP, checking attendance, dll As the main contact for any further announcement on; class cancelation, assignment, Lab classroom, etc Coordinating and maintaining the class’ facilities: schedules, equipment's, computer, projector, etc