Oxford Street Breakfast Briefing Wednesday 24 th August 2011 High Street Fashion Week presented by Metro & Events Planning/Licensing

Jace Tyrrell, New West End Company

Jen Mackenzie, New West End Company High Street Fashion Week 2011 presented by Metro

High Street Fashion Week presented by Metro First ever Media Partnership – 800k circulation – Readership/target audience alignment Eye-catching launch photo stunt (Rain PR) Exciting events already planned with 30 Retailers throughout the week Still time to get involved!

Metro Coverage opportunities for your brands Metro Cover-wrap to launch HSFW on Mon 5 th Sep (800k circulation) A dedicated HSFW 24-page supplement mag with paper on Mon 5 th Sep (200k circulation, Zone 2) 2 double-page spreads of editorial coverage daily throughout HSFW (800k) Online – Metro and Oxford Streets websites and Social Media Channels

Metro Coverage opportunities for your brands Coverage of your events and parties throughout HSFW Product placement opportunities in daily Street Style feature Designer collaborator interviews

Daily Highlights Monday - Launch stunt photo shoot - Selfridges Cheap Monday Launch Event – currency in Metro - Wallis Reader Event – Giveaway Rings Tuesday - New Look Style the Nation evening - London College of Fashion Pop-Up store, The Plaza Wednesday - Vlogging Booth launches in Selfridges - John Lewis People Tree Launch Party Friday

Daily Highlights Thursday - Vogue Fashions Night Out - Marks & Spencer Shopper Evening – personal stylists, 10% discount, goody bags Friday - Mens Day - Topman Metro Readers Evening – to celebrate launch of Personal Shopping Lounge, beers and pretzels, free fashion advice, 10% discount

How you can still get involved...! HSFW events neednt be complicated or costly... – Drinks and snacks for shoppers – Discounts – Preview of new collections – Personal Stylists/Shopping – Make-up artists

Social Media & Oxford Street and West End VIP Site Re-launch

Oxford Street Social Media Like us on Facebook at Follow us on Twitter at Daily Retailer competitions on Facebook throughout HSFW On-going, send your Posts/Tweets to Luciana at NWEC

Oxford Street & West End VIP Site Re-launch Oxford Street.co.uk – central hub for all High Street Fashion Week events and activity listings Check your store listings on existing Oxford Street site and contact Luciana with any updates Continue to send details of your offers/promotions/events for the West End VIP Club to Luciana

Helen Preece, Head of Special Events & Filming Events Planning/ Licences

Westminster Special Events Group Currently have received over 1770 events this calendar year The Team The more notice we have the more we can assist

Planning Processes 1. Online application as early as possible 2. Applications reviewed 3. Once application approved, it will be assigned to an officer – requests for further info, site visit, etc if required 4. Estimate of costs sent to applicant 5. Non-complex events (such as rope and post red carpets etc) dealt with by or on site discussion 6. If complex, an event plan document is sent detailing info required from applicant 7. Once payment received – letter of no objection sent setting out conditions once this has been accepted by the applicant the authority is complete 8. WCC notify street management teams, police and local business or resident assns where necessary

Essentials All legal requirements MUST be complied with – licenses permissions etc. Adjoining premises – businesses or residents MUST be consulted if your event is going to affect them in any way. – If not affected then we request that you inform them of your intentions and provide them with a contact number for organiser and Westminster Special Events Group Risk assessments – consider risk of your event to public, participants and staff – carry out dynamic assessments throughout your event Consider Impact on – visually or mobility impaired Stewarding/security – sufficient staff to ensure a safe event Public Liability Insurance – minimum £5m cover See event plan document for all other options

Application Processing time Covers the time it takes the Special Events Group to process your request, notify the relevant service provider or stakeholders, and deliver your request on your required date Parking suspensions and permissions 10 working days Events requiring a Temporary Structure Licence (for less than three days) This includes stages. 12 working days Film premieres 6 weeks Events requiring a Temporary Event Notice (TEN) 10 working days Or multiple TENs 4-8 weeks Events requiring several Temporary Structure Licences for structures to be in place for more than three days (including hanging decorations) 12 weeks Planning Events requiring planning permission 12 weeks Events requiring road closures or traffic management 12 weeks

Questions?

Contacts High Street Fashion Week presented by Metro Metro Opportunities – Metro Editorial Content – PR Queries – General – Oxford Street & West End VIP websites and Social Media Store listing updates & West End VIP Club offers and promotions - Events Planning/Licences General queries -