The Significant Impact of Gender Communication In The Selling Process SELLING TO MEN SELLING TO WOMEN A New Sales Philosophy for the Twenty- First Century Jeffery Tobias Halter President, YWomen

©Fushian LLC Your Score SELLING TO MEN SELLING TO WOMEN

©Fushian LLC Deliver Customer Satisfaction Discuss Issues Create Value with Your Solution Plan for Success Establish the Relationship Identify Customer s Needs Plan for Success _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ Establish the Relationship _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ Identify Customers Needs _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ Create Value with Your Solution _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ Discuss Ideas _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ Deliver Customer Satisfaction _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ The Evolved Selling Model

©Fushian LLC Summary The Business Case Formal Selling Women control over 85% of Consumer Spending Men still control over 80% of Business to Business Spending Informal Selling & Selling of Ideas Dollar value of informal selling – priceless! Key Points Selling is the process of solving a need, issue or problem with a unique solution of interest to both parties...can be formal or informal As a starting place... 80% of the Time; Men are Transactional, Women are Relational Gender issues are present in virtually every step of the sales process About Y Women & Jeffery Tobias Halter Jeffery Tobias Halter is a Y Chromosome that Gets Women and he is uniquely qualified to help your organization Get Women. Jeffery is a Consultant, Author, Gender Strategist and the President of YWomen. Jefferys 30 years of business experience include roles at The Coca-Cola Company, Proctor & Gamble and Alberto-Culver. Jeffery is also author of the book Selling to Men, Selling to Women. A featured keynote speaker, his work regarding gender differences in the sales process has been used in Tom Peters new work Xellence Always. A passionate advocate in the development of women in leadership, he currently sits on the Simmons Business Schools Business Advisory Board, and has held National Advisory Board positions for Womens Food Service Forum and The Network of Executive Women. For more information on Y Women & Jeffery Tobias Halter: Visit ywomen.biz. Phone: (678)

YWomens Consulting Strategy is Built on a Solid Business Framework Designed to Help Organizations Grow Both Revenue and Operating Profit The Y Women 80/80/80 Business Case - Building Your Companys Business Case for Women as Consumers and as Employees Revenue Growth Women buy over 80% of all consumer products, yet most companies do not have clearly articulated strategies and a solid, written and measured business case for women The War for Talent Over 80% of new entries into the workforce are Women & Minorities, yet leaders have never been trained to Assess, Develop and Retain Talent that doesnt look like them Operating Profit High Performing Companies strive for 80% Engagement. In High Performing Companies with strong Womens programs, Women are typically the most highly engaged workers YWomen is a Strategic Consulting Company Focused on Helping Men (i.e. Y Chromosomes) and Women to Understand and Unleash the Power of Women in Organizations. Website: Office Phone: (706) Driving More Revenue Women as Consumers and Customers Developing Effective Marketing Plans for Women Capturing Women as Customers and Business Owners Leadership Mindset Across the Business Building Sales Force Readiness Engaging Male Leaders at all Levels Integrated Womens Leadership Framework Driving Operating Effectiveness & Profit Talent & Workplace Strategies Recruiting, Retaining and Advancing Women Driving a Highly Engaged Workforce Integrated Womens Leadership Plan Creating Integrated Objectives, Goals, Strategies, and Metrics Engaging Male Champions as Sponsors