DEFINIR Y PUNTO DE VISTA Verónica Cabezas. Se agradece el aporte a esta clase por parte de la Universidad de Stanford, d.school, K12 Lab y Pablo Fernandez.

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Presentation transcript:

DEFINIR Y PUNTO DE VISTA Verónica Cabezas

Se agradece el aporte a esta clase por parte de la Universidad de Stanford, d.school, K12 Lab y Pablo Fernandez.

understand the problem identify user, reveal the needs, articulate insights reframe the problem into a new point of view part 1: saturate

understand the experience share stories identify user, reveal the needs, articulate insights grouping : empathy maps reframe the problem into a new point of view part 1: saturate methods

saturation space

quotes & defining words actions & behaviors feelings & emotions thoughts & beliefs < what we see & hear what we feel the user is feeling >

understand the experience : share stories identify user, reveal the needs, articulate insights reframe the problem into a new point of view part 2: synthesize

a unique, concise reframing of the problem that is grounded in user needs & insights point of view: what?

expose new opportunities by looking at things differently guide innovation efforts make sure weve identified something worth working on point of view: why?

understand the experience identify user, reveal the needs, articulate insights reframe the problem into a new point of view point of view: how?

understand the experience identify user, reveal the needs, articulate insights reframe the problem into a new point of view point of view: how?

understand the experience identify user, reveal the needs, articulate insights reframe the problem into a new point of view point of view: how?

point of view: components user be specific need use verbs insight observation + interpretation

user babies in rural areas need immediate warmth in early hours insight bring warmth to the babies point of view: components

user traveling, harried mother of three needs to carry lots of luggage while caring for her children Insight (because) there are more distractions than than safe-havens at the airport point of view: components

has empathetic language about the user (think specific) identifies a need that is deep & emotional (think verb) incorporates unexpected insights (think observation + interpretation) point of view: construction

short specific sexy point of view: tips

synthesize: how?

identify patterns

isolate outliers

create composites

part 2: synthesize mad-lib user needinsight

part 2: synthesize mad-lib user needinsight

part 2: synthesize mad-lib user needinsight …NEEDS......BECAUSE...

point of view example Young bus traveler......needs to catch some sleep at the the bus terminal because his bus leaves early morning and hes trying to save money by not staying in a hotel.