A Sense of Place: How to leverage your region and place to enhance the customer experience Mary Cressler Sommelier (CMS), Vindulge Wine Education & Consulting, USA vindulge.com
How will you stand out amongst your competition?
Telling YOUR Story
WHO is telling your story? You? Winemaker? Sales staff/Employees? Distributors?
Take the time to UPDATE your story
Chardonnay = +
A well trained staff leads to consistency and confidence
Create an EXPERIENCE around your products
Do you have a training plan for your employees?
TOURS
Tour Groups/Comp anies
Do you have a blog?
Are you on twitter?
Are you on facebook?
Does your website identify how to find you on social media sites?
Whats in your toolbox?
If you are not telling your story, chances are someone else is.
A Sense of Place: How to leverage your region and place to enhance the customer experience Mary Cressler Sommelier (CMS), Vindulge Wine Education & Consulting, USA vindulge.com