Erica Magoon, Skye Roper, and Aida Fisseha

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Presentation transcript:

Erica Magoon, Skye Roper, and Aida Fisseha Pepsi-Cola Erica Magoon, Skye Roper, and Aida Fisseha

Caleb Bradham: founder of Pepsi. Pepsi Legacy Caleb Bradham: founder of Pepsi.

Pepsi Legacy (Cont.) The Pepsi Trademark Pepsi’s first theme 1920: Pepsi-Cola goes bankrupt

Pepsi Legacy (Cont.) 1931: Pepsi-Cola is reborn - Bought by the Loft Candy Company president, Charles G. Guth

Pepsi Legacy (Cont.) Pepsi and Pete: “Twice as much for a nickel”

1940: The hit debut of “Nickel, Nickel” Pepsi Legacy (Cont.) 1940: The hit debut of “Nickel, Nickel” Pepsi-Cola hits the spot 12 full ounces; that’s a lot Twice as much for a nickel too Pepsi-Cola is the drink for you.

Pepsi Legacy (Cont.) Pepsi’s new colors International profits “The Light Refreshment” Campaign

Pepsi Legacy (Cont.) Pepsi-Cola appeals to the younger generation

Pepsi Legacy (Cont.) The Pepsi Generation Pepsi-Cola and Frito-Lay merge 1975: The Pepsi Challenge

Pepsi Legacy (Cont.) 1964: A new brand, Diet Pepsi, is introduced

Pepsi Legacy (Cont.) Shaquille O’Neal: “Be young, have fun, drink Pepsi” Pepsi-Cola’s website “Generation Next” campaign

Pepsi Legacy (Cont.) Year 2000

Pepsi Legacy (Cont.) Pepsi-Cola’s new look as it enters the 21st Century.

Pepsi Cola best promotions -Oscar discovers the joy of Pepsi. -Pepsi, Yahoo! At it again with Britney spears promotion. -Pepsi “Play for a Billion”

Pepsi Cola best promotions (cont.) -New music from hot artists-Pepsi smash. -The Hulk and Mountain Dew. -Get spotted drinking Aquafina and win. -New products for summer and beyond.

Pepsi Internationally -Pepsi bags top awards at all India promo Power 2003.

Pepsi Cola’s healthy school commitment -Choice -Activation -Education

Pepsi-Cola Bottles A few early Pepsi bottles (before 1907) were made of amber glass

Pepsi-Cola Bottles (cont.) The 75th anniversary reproduction of the amber bottle This bottle is lighter in color than the original Pepsi bottle

Pepsi-Cola Bottles (cont.) Pepsi used the same ice blue bottle for Pepsi and Ginger Ale (1906) The label distinguished the drinks

Pepsi-Cola Bottles (cont.) This is the Hutchinson-style Pepsi bottle (1910) It is the only one known to exist

Pepsi-Cola Bottles (cont.) Double Dot Paper Label Pepsi Cola Bottle (1940) This is a one pint 13 ounce bottle

Pepsi-Cola Bottles (cont.) Bowling pin Pepsi bottle from Virginia