Establishing Your Social Media Presence SocialMediaLeaps.com
Todays Speaker Anita Campbell Founder, Small Business Trends –SmallBizTrends.com –Community touching 250,000+ monthly Weekly Podcast interviews for 5 years Owns BizSugar.com, a social sharing on Twitter Hi!
Social Media Leaps Online resource helping you kick off, improve your social media presence Explore: –Worksheets –Instructional guides Best of all: –60 day plan –5-minute leaps
Ready? Lets get it started!
How to Attract Followers Complete your profile Follow people Tweet regularly & get tools to help: –SocialOoomph.com; CoTweet.com to schedule tweets and delegate –RSStoTwitter Retweeting makes friends –Twitter Retweet button Lists: set some up! Publicize: badges, widgets, sigs
What if I Make a Faux Pas? Be you! –Can it be wrong if its your personality? Listen and converse The Mom Rule Business vs. personal account? Dont hard sell –Networking event, not advertisement As for the rest … dont be afraid
Using Twitter to Drive Traffic
The Power of Retweets Make original tweet short enough Most retweeted words include: –You –Twitter –Please –Retweet –Post –Blog –Free
Twitter To Do Complete profile; upload photo Put Twitter time on your calendar Follow at least 10 new people per day, for one week Tweet at least once/day for a week Retweet something of one of the people you follow, once per day Set up TweetBeep Alerts Evaluate a Twitter tool for efficiency
Facebook Fun Facts 700,000+ …. local businesses have active Fan Pages on Facebook 3.5 Billion … pieces of content shared on Facebook each week year-old females … are fastest growing segment on Facebook
Profiles, Pages, Groups – Oh My! 3 Types of Presence: –Personal profile –Business fan page –Group
Keep it Fresh! - Content Automated feeds –Twitter: –Blog: Social RSS app Manual updates –Share photos and videos –Share links –Ping.fm for easy updating
Network! Visit pages and comment on Walls Share links and events Tag people symbol Add friends; invite fans Become fans; favorite business pages Join groups Consider advertising The more you do, the more you get
Facebook To Do Complete profile/page; upload photo/logo Put Facebook time on your calendar Friend or invite to be fans, at least 10 people per day, for one week Write on your wall Consider setting up automated feeds (if you decide to go that way) Write 2 comments per day on walls of friends/fans
LinkedIn Numbers 55 Million …. are members of LinkedIn All 500 … of the Fortune 500 are represented in LinkedIn $195 … is the cost to run one job ad on LinkedIn
What to Use LinkedIn For Employee recruitment & job hunting (professionals & mgmt) Sales research Finding/checking out business partners Networking Sharing expertise
LinkedIn To Do Complete Personal Profile Add connections: –address book upload –manual Add content – manual updates or feeds Ask and answer – LinkedIn Answers Create company page Display/promote badge for profile
Questions? Anita Campbell ???
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