Leather Goods Industry Manisha Misra HEC MBA Class of 2010
Agenda o Company overview o Market overview o Competitors o Drivers of Growth o Recommendations
Company Overview Centre Technique du Cuir
Quality assurance, consultancy and training services for leather goods and footwear industry Over 100 years of accumulated expertise Subsidiaries in 13 countries and inspection offices over 4 continents Comprehensive and ever expanding R&D program and competitive intelligence system
Market Overview
Leather industry is concentrated mostly in the cities of New Delhi, Agra and Chennai India - 3% of international share in leather trade China - 17% extra market share. Source:
A significant growth trajectory for production of tanned and dressed leather in India Source: Production of Tanned and Dressed Leather, Luggage, Handbags, Saddlery, Harness and Footwear, ISIC Classification 19: Euromonitor International from national statistics/UN/OECD
Footwear sales is also rising to new highs in Indian market Footwear market value grows 11% in 2008 to reach a value of Rs 61.8 billion Womens footwear value grows highest at 15.1% year on year In 2010, the footwear market value is expected to grow at CAGR of 12.2% Source: Euromonitor Report – Footwear - India, Oct 2009
Demands for Leather
Leather has its dedicated trade fairs all over in main cities of India
Competitors for CTC
Main Indian players in technological and design development of leather Central Leather Research Institute, Chennai Footwear Design & Development Institute, NOIDA National Institute of Fashion Technology, New Delhi Source: Euromonitor Report – Footwear - India, Oct 2009
Drivers of Growth
Leather production and processing very likely to grow further in India Leading footwear players like Adidas, Puma and Nike are likely to channel a part of their purchase and production from China to India. India has one of the largest raw material for leather – with the largest bovine population (19%) and third largest sheep and lambs population (share of 6%) Source: 1. Euromonitor Report – Footwear - India, Oct Exim Bank : Research Brief No. 22 March 2006
New legislations and regulations are likely to drive R&D efforts for eco-leather European Unions directive on End of Life Vehicles (2000) are getting adopted worldwide as a standard for Chromium free leather Consultancy and audit services would be required even more for norms adherence, growing the market further for CTC Source:
Recommendations
Make the most of the good time for leather industry in India CTC can fill in the gap for: Lack of consultancy firms/agencies/institutions in India who can provide assistance. Lack of International environmental product standards association in India.
A few words about myself EARLY CHILDHOOD EDUCATION – UNDER GRADUATE & POST GRADUATE PROFESIONAL EXPERIENCE MBA Born and raised in a small town in India Excellent academics Avid debater and theatre artist 1998 – 2001: Bachelor in Computer Applications All rounder in university Professional street theatre artist 2001 – 2004: Master in Computer Applications Top 10 all over India in advanced computer science test organized by Government of India Prestigious Internships
A few words about myself EARLY CHILDHOOD EDUCATION – UNDER GRADUATE & POST GRADUATE PROFESIONAL EXPERIENCE MBA 2+ years of experience in Media Business Development 4+ years of experience in IT Consulting India, Middle East Received Client Satisfaction Awards 2009 – 2010: MBA, HEC Paris Consulting Internship with Thales (HQ, France) Marketing Internship with Marico (Mumbai, India) Student representative Vice-President – Marketing Club
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