101 Will tweet for work! How to get twitter to work for you Daulton West and Scott Gravitt June 30, 2009

ASocialMediaChampion4U What is Twitter ? Twitter is a free social networking and micro- blogging service that enables its users to send and read each others' updates, known as tweets. Tweets are text-based posts of up to 140 characters, displayed on the author's profile page and delivered to other users - known as followers - who have subscribed to themsocial networkingmicro- bloggingtext-based Twitter is probably best used as a source for career networking and information gathering

ASocialMediaChampion4U Lets start twitting! Just go to Click the Get Started--Join box & answer the 4 simple questions

ASocialMediaChampion4U Profile Name – be sure to include your real name here so people can find you Web – use your LinkedIn URL, unless a personal website is preferred Bio – what differentiates you and defines your brand, put it here (Ex: Social media champion, Webmaster, Reporter for Examiner, Marketing 2.0, Branding 2.0, Web 2.0 coach / trainer, social networker / music trivia for fun)

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6 Basic terms Tweet - What are you doing? - a posted message, max of 140 chars Retweeting – Reposting someone elses message, format is: RT + twitter ID + original tweet viable4u Are you using the power of a Google profile to promote your brand? Are you using the power of a Google profile to promote your brand?viable4u Followers = same as connections on LinkedIn, or friends on Facebook Find People by name Use Twitter's people search to find people who currently use Twitter. Search for a first, last, or user name, and view results. Twitter uses the full name as well as the user name fields to give you as many relevant results as possible.people search

ASocialMediaChampion4U Text + message - directs a twitter at another person, causes your twitter to save in their "replies" Survey: What are the top 5 topics you tweet on? / what do viewers want? D username + message sends a person a private message that goes to their device, and saves in their web archive. Example: d ScottGravitt Are you back in town? Have deck for your review soonScottGravitt Frequently Asked Questions – basic 1 st time user questions answeredFrequently Asked Questions - click Help and scroll down to view the list of twitter terminology and basic concepts

ASocialMediaChampion4U URL shorteners (used to shrink URL to avoid 140 char max) Hootsuite - Has a Send Later feature for posting tweets at specific times. (great feature) Tinyurl - Enter a long URL to make tiny: - or - use Custom alias (optional): to personalize a link May contain letters, numbers, and dashes. bit.ly - Has History feature that has date added, clicks, info with title of link, name of shortened URL

ASocialMediaChampion4U Hootsuite

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ASocialMediaChampion4U twitter Latest Scenes from a Job Search: Link is to a series she is writing on different people and what has been working for them during their job search Facebook LinkedIn twitter Latest Scenes from a Job Search: Link is to a series she is writing on different people and what has been working for them during their job search twitter Latest Scenes from a Job Search: Link is to a series she is writing on different people and what has been working for them during their job search

ASocialMediaChampion4U How is twitter different? LinkedIn - better used for keeping your career profile current, maintaining and expanding your contact list, joining groups to share career / job search information, doing company / people searches Facebook - better used for personal updates, and for keeping connected with family and friends Twitter - Twitter can serve as your primary source for keeping current with your field and with industry leaders, desired employers, and other power contacts you want to follow. Twitter does not require verification of follower requests, it is much easier to connect to people than on LinkedIn. LinkedIn / Facebook are not conversational and allow for only one-way updates. Twitter allows for a more free flowing exchange of information and for live, in the moment networking using microblogging (like a chat room)

ASocialMediaChampion4U What are followers? (followers = connections) Find people to follow on Twitter with Twellow -

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ASocialMediaChampion4U Twitter search - use keywords to find job listings, references to specific organizations, topics, even references to your name Saved Searches social media richmond RichmondJobNet jobs richmond va dwestjr

ASocialMediaChampion4U Nearby tweets – Enter: Location Keyword Search radius

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ASocialMediaChampion4U TweetDeck – A useful free twitter application that organizes into separate columns: all friends (tweets of who you follow), your saved searches, mentions replies to you), direct messages, even Facebook status updates

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ASocialMediaChampion4U #followfriday - recommend the work of others, 2 formats @FastCoachviable4udwestjrRichmondJobNetyeagerjenngrpmightycaseyroguestarsystemrickwhittingtonthecareergiantelledmytryszynFastCoach @kcampbel46 - happy friday everyone!!!CatGotUrTonguedwestjrwritersintheskysarvayjobrielynkcampbel46

ASocialMediaChampion4U Job Sites and Career Experts on Twitter (by Alison Doyle)Job Sites and Career Experts on Twitter 150+ Experts on Twitter ALL Job Seekers MUST Follow (by Chris Perry)150+ Experts on Twitter ALL Job Seekers MUST Follow Where to Find Your Job on Twitter (by Chris Perry)Where to Find Your Job on Twitter Using Twitter for Career Networking (by Daulton West)Using Twitter for Career Networking

ASocialMediaChampion4U Takeaways Best for networking & information gathering As with any networking, think how can I help others; when it comes to tweets, think so what, quality not quantity, less is more Bio - differentiate yourself & define your brand Follow industry leaders, desired employers, RichmondJobNet, jobs richmond va (daily search) Connect with people to build quality relationships. Helping others builds your brand

ASocialMediaChampion4U Best practices It is recommended that you post a profile photo, which will help people find you and which is a courtesy to people you may follow on twitter who do not know you Less is more, dont inundate people with too many tweets, or you may lose followers. Think quality, not quantity. (This applies to other media like Facebook, and LinkedIn, as well) Whether its the status area of LinkedIn, the wall posting area of Facebook, or the Twitter message box - you only have 140 chars to add value, so use it wisely! (No one cares about what you had for breakfast, or lunch, or that you just showered after a walk – AVOID tweeting about mundane daily activities!) As with in person networking, the more you contribute to others, the more you will earn a good reputation which can serve you well. As a best practice note, self-promotion is frowned upon. Sharing and posting career / job information, helpful links, social media tips, answering questions, or starting a discussion to benefit others is what it is all about.