1 Think Tank Read-out 13 August 2010

2 Agenda Companies Sited Open Innovation Characteristics Case Study Example Discussion Flow Open Dialog Next Steps & Key Actions

3 Discussion Flow What are the top 3 characteristics that define an Open Innovation leader? Which companies come to mind as Open Innovation leaders?

4 Open Innovation Characteristics Risk Proactively seek others virtually and IRL Opposite of "not invented here" & feeling comfortable with that Leveraging (external) others Adaptability / courage Collaborate to compete Customer-focused approach (focus on needs, both known & unknown) Persistence/ perseverance Communication Vision

5 Characteristic: Adaptability Exemplified by the courage to manage risk Constant experimentation & evolution Perspective by Andrew Gilicinski - Clorox

6 Characteristic: Communication Holistic: internal & external Consistent behavior & messages Deliberate strategy Top-down modeling Confidence to share what you know Perspective by Nona Minnifield Cheeks – NASA

7 Characteristic: Vision Establish clear sense of why we are doing Open Innovation Set context for Open Innovation Create a sense of urgency Perspective by Jan Jaferian – Manitowoc Foodservice

8 Companies Sited

9 Case Study Example Perspective by Jeff Boehm – Invention Machine P&G Example

© 2009 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialSMO Planning & Operations 10 Continuing the Discussion Think Tank Contacts NameContact Information Greg Fox Senior Director & CMO – Strategic Alliances Cisco Dr. Andrew G. Gilicinski, Ph.D. Director, R&D – Innovation Networks Clorox Jeff Boehm Executive Vice President & Chief Marketing Officer Invention Machine Dr. Jan M.K. Jaferian Vice President – Intellectual Property Manitowoc Foodservice Stefan Lindegaard Founder & Chief Facilitator 15inno Nona Minnifield Cheeks, MBA Chief - Innovation Partnerships Program Office National Aeronautics & Space Administration Andrea Meyer, MLIS President Working Knowledge

11 Join the Conversation: Blogs Online Groups: WRG LinkedIn Subgroup Face to Face: Future WRG Conferences Continuing the Discussion Next Steps

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