Adding Wide Format to your Business Presented by Catherine Monson Chief Executive Officer Mark L. Jameson SVP Franchise Support & Development Brian Boehm Senior Technical Services Manager FASTSIGNS International, Inc.
Signage & Visual Graphics: a wide variety of applications
Basic Workflow
Staffing/Training Considerations Understand resolution/viewing distance Contributes to file size and RIP time Different file types Common file types you receive from customer: PPT,.doc,.pub and Corel Draw Convert files to acceptable format that RIP would understand:.Ai,.eps, PDF and.tiff
Software Adobe Creative Suite RIP software (ONYX, Caldera or Wasatch) Cutting software for plotter (Fine Cut and Cut Server)
Types of Wide Format Printers Width of Printers Minimum of 54 Plotters and laminators should mirror printer size Wide Format PrintersLength of Outdoor Durability Aqueous3 months Light/Eco Solvent18 months Solvent3-5 years UV Curable3-5 years Dye-Sublimation3-5 years
Aqueous Printers Price Range: $6, $19,995.00
Light/Eco Solvent Printers Price Range: $16, $25,995.00
Solvent Printers Price Range: $16, $25,995.00
UV Curable Printers Price Range: $75, $150,000.00
Dye-Sublimation Printers Price Range: $19, $80, Additional Needs: Ability for hemming/sewing Heat calendar
Plotters/Cutters Cutting printed product Cutting vinyl – Why its critical
Dual Purpose of Laminators Mounting (80%) – Workflow efficiency – Upsell opportunity Laminating (20%)
Common Finishing Steps Lamination Mounting Cutting/routing Sewing/hemming/heat welding Grommeting
Multiple Applications Banners, posters Window graphics Wall graphics Floor graphics (carpet, cement, tile, etc.) Vehicle graphics
Other Opportunities Routing/engraving Dimensional letters Flat bed cutter Textile printing
Differentiation Driver: Specialty Inks
Differentiation Driver: Finishing
Differentiation Driver: Media
Additional Considerations Site Surveys Permitting Installation
Pricing Good – Better – Best Complexity of design Upsell
Reduced Franchise Fee Scaled Royalty Program FASTSTART Training on Efficiencies & Procedures
FASTSIGNS ® Within Your Print Center
FASTSIGNS ® Creates More Opportunity Drop-in layout fits into as little as 400 sq. ft. Provides a great fit with your existing B2B customers and an opportunity to increase average transaction Creates a competitive advantage Turn non-production square footage into revenue-generating space
Q & A
Move your business forward by teaming with an industry leader. Mark L. Jameson SVP of Franchise Support & Development