WordPress SEO or Its all about the organization for Organic results
organic seo Finding diamonds Standing out Being different
panda rules Summer 2011 Google Panda We are family Connected Interesting Involved Useful
norms Source: Googles Summer 2011 Benchmarking Newsletter
SEO and WordPress
what are you working towards? Know your goal Research What do they type? Keyword tool Alexa Competitor analysis
hand holds URL keyword focused if possible Copy written for your goals
content is king Create Distribute Share Comment
wordpress SEO Best in class Light weight Easy to configure Updated regularly
taxonomy Map it out Identify primary Supporting branches Categories –One per post Tags as modifiers –Not contained in post titles
all ins Title –page –file media library Text Tags –alt –post –H2, H3 Page Subheads Descriptions
other considerations Inbound links Pingbacks Bold Cross site links as on- page navigation No click this link rather, click for map to our location
author, author Google Profile –rel=author and rel=me Best writer about this is Joost de Valk aka Yoast rel-me/
be social Important –Google –Bing Channels –Facebook –Twitter –Google+ –SlideShare –Flickr –Bookmarks –Reddit
questions? References: –WordPress.orgWordPress.org –YoastYoast –Google Webmaster Tools SEO GuideGoogle Webmaster Tools SEO Guide
photo credits Some images are iStock purchases. Some are from Flickr creative commons attribution license area. Squirrel -- Target – stock.xchng Rock climbing BurgerKing King – General Toms Blog Panda -- Gossipy ladies -- Diamond in matrix attributed to the Smithsonian Institution Chain --