An Introduction to nxtMOVE 2010

We provide fact-based advice to clients nxtMOVE delivers evidence-based, strategic advice focused on customers, markets, competitors and channels. We enable our clients to identify and capitalize on market opportunities and stay ahead of the competitive curve. nxtMOVE IS ULTIMATELY ALL ABOUT DELIVERING OPINIONS WITH EVIDENCE! We do this by assisting clients around four main service offerings: Market Evaluation & Forecasting: THE BATTLEGROUND Competitor Intelligence and Benchmarking: THE ADVERSARIES New proposition development: Marketing strategy development: NB Market eval, CI and NPD work are all elements that can be delivered separately, according to clients’ needs and gaps. When delivered together, nxtMOVE is also highly capable of delivering ‘holistic’ marketing strategy development services NB. WE DO NOT DO: Advertising and communications Generic MR: basic customer satisfaction / “A few focus groups” Tactical sales lead generation studies 2

We present market informed decisions Surveys (web & telephone) Online diaries Focus Groups Trade Groups Academics Niche Consultants Regulatory bodies Consumer Research Industry Experts More Quantitative nxtMOVE ANALYSIS & SOLUTION POS Data Market Research Previous Analysis Internal Expertise Brainstorming Suppliers Competitors Distributors Retailers More Qualitative Client Internal Value Chain Secondary Sources Demographic Macro-economic Press releases Articles Product literature 3

Strategic Market Analysis Strategic Acquisition Services Based on our capabilities, we provide a range of strategic, advisory services to clients Strategic Market Analysis Competitive Intelligence & Benchmarking New Proposition Development Strategic Acquisition Services nxtMOVE: Building Blocks for Strategy Development 4

Strategic Market Analysis nxtMOVE provides a clear and comprehensive assessment of how markets are structured, the main drivers and pressures which influence them, what is likely to happen in the future, the opportunities for your company and how best to exploit them: - 5.0% 0.0% Market Growth Rate (Average) 2004-06 Client X Growth Rate 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% 40.0% Growth of Client X against the Market Growth between 2004-06 market opportunity assessment market entry feasibility analysis assessment of market trends and key drivers market modelling and pragmatic market forecasting scenario planning and commercial risk assessment market portfolio analysis nxtMOVE IS ULTIMATELY ALL ABOUT DELIVERING OPINIONS WITH EVIDENCE! We do this by assisting clients around four main service offerings: Market Evaluation & Forecasting: THE BATTLEGROUND Competitor Intelligence and Benchmarking: THE ADVERSARIES New proposition development: Marketing strategy development: NB Market eval, CI and NPD work are all elements that can be delivered separately, according to clients’ needs and gaps. When delivered together, nxtMOVE is also highly capable of delivering ‘holistic’ marketing strategy development services NB. WE DO NOT DO: Advertising and communications Generic MR: basic customer satisfaction / “A few focus groups” Tactical sales lead generation studies 5

Planning the Implementation How We Build Strategic Recommendations Internal Diagnostic “Where are we now?” Differentiators Strengths & Challenges Long-term Goals External Analysis Customer Perceptions Market Dynamics Competitive Landscape Growth Opportunities New Customers New Services Positioning for long-term goals Gap Analysis Opportunity Analysis Strategic Decision Planning the Implementation Strategic Action 6

decision-making process Competitive Intelligence & Benchmarking Competitive Intelligence & Benchmarking nxtMOVE evaluates competitors’ strengths and weaknesses, building a comprehensive view of their priorities and capabilities and helps you to develop effective counter measures best practice development benchmarking and evaluation performance measurement development of sales tactics hot topic monitoring trend analysis and forecasting ‘how to sell against’ tools Collection Data Data Synthesis Information nxtMOVE IS ULTIMATELY ALL ABOUT DELIVERING OPINIONS WITH EVIDENCE! We do this by assisting clients around four main service offerings: Market Evaluation & Forecasting: THE BATTLEGROUND Competitor Intelligence and Benchmarking: THE ADVERSARIES New proposition development: Marketing strategy development: NB Market eval, CI and NPD work are all elements that can be delivered separately, according to clients’ needs and gaps. When delivered together, nxtMOVE is also highly capable of delivering ‘holistic’ marketing strategy development services NB. WE DO NOT DO: Advertising and communications Generic MR: basic customer satisfaction / “A few focus groups” Tactical sales lead generation studies Application Intelligence Impact on strategic decision-making process 7

New Proposition Development nxtMOVE provides a comprehensive repertoire of new proposition development services, from idea generation and testing through market forecasting and full commercial business case development: idea generation detailed market assessment and research external and internal concept testing product testing and improvement competitor response forecasting idea screening and evaluation business case development and planning distribution channel development Ideas Ideas Feasibility Feasibility Capability Capability Familiarization Launch Commercial viability Finalize Blue sky idea assessment business case generation (demand / competition/ Develop media and Test markets Build and develop pricing / margins) marketing plan nxtMOVE IS ULTIMATELY ALL ABOUT DELIVERING OPINIONS WITH EVIDENCE! We do this by assisting clients around four main service offerings: Market Evaluation & Forecasting: THE BATTLEGROUND Competitor Intelligence and Benchmarking: THE ADVERSARIES New proposition development: Marketing strategy development: NB Market eval, CI and NPD work are all elements that can be delivered separately, according to clients’ needs and gaps. When delivered together, nxtMOVE is also highly capable of delivering ‘holistic’ marketing strategy development services NB. WE DO NOT DO: Advertising and communications Generic MR: basic customer satisfaction / “A few focus groups” Tactical sales lead generation studies Roll-out planning ideas, test Business model Purchase physical qualitatively development Implementation resource support Screen and shortlist Develop / refine Finalize partnership / propositions Quantitative contracts Stage 4 evaluation Stage 3 Stage 3 Stage 2 Stage 2 Stage 1 Stage 1 8

Strategic Acquisition Services nxtMOVE provides support in the key areas of the acquisition decision making timeline. From market identification and testing, through to customer due diligence and portfolio company strategic support. Identify and evaluate potentially attractive markets Find companies to acquire Market Analysis Acquisition Search Customer Due Diligence Support the strategic initiatives of portfolio companies Validate target cash flows for the right valuation Portfolio Company Support 9

Introduction to Client Strategic Acquisition Services: Buy-Side Search Internal Diagnostic “Where are we now?” Differentiators Strengths & Challenges Long-term Goals External Analysis Customer Perceptions Market Dynamics Competitive Landscape Growth Opportunities New Customers New Services Positioning for long-term goals Gap Analysis Opportunity Analysis Criteria Development for an Acquisition Refined Market Analysis Search – Target Identification Introduction to Client 10

Value Proposition of Strategic Analysis Strategic initiatives in any market segment are best served by replacing “intuition” with initiative-driven strategic analysis. The method for conducting strategic analysis should be repeatable, regardless of the strategic initiative. Strategic analysis is most valuable when it is structured and methodical. Engagement configuration should always take into consideration the proper insight from competitors, customers, and other market sources. Independence of the engagement analysis is critical. 11

Typical Client Questions & Challenges What are the competitive dynamics of our market in terms of growth, market size, industry trends, etc? How might we be perceived in the marketplace from both a competitive and customer perspective? How do we benchmark the operations of the “best in class”? What should our organization look like in regard to key success factors, market position, messaging, etc? Who are our customers? How do we position our products within the marketplace? What is happening with our potential future customer base? What is the market opportunity at present and in the future? What new markets are emerging that we might be able to access? What gaps exist in our current product offerings, geographic presence, etc.? 12

Our Process – Insight Development Initiate contact with target organizations Knowledgeable sources: competitors, customers, partners, distributors, government officials and agencies, industry / financial analysts, etc. Protect client anonymity / confidentiality Disclose our identity Respect confidentiality No financial / material enticement or coercion Discussion rather than survey Multiple contacts typically made within each organization 13

nxtMOVE is a boutique strategy consulting firm based in Reston, VA Firm Background Client Base Founded in 1982 Unbiased third party advice and insight Global capabilities: language and proven track record in multiple industries in the global arena Understanding of U.S. and global markets and industries Interactive, flexible process Industry expertise and practice areas Diverse client base ranging from global industry leaders to private equity groups We typically support executive decision-makers in strategy, marketing and development / innovation Strong focus in: Financial Services Consumer Products Industrial / Manufacturing Health Sciences (Pharma, Biotech and Medical Devices) Private Equity Other Industries 14

Industry Focus nxtMOVE has developed industry practices to better serve the needs of our clients Financial Services Industrial/ Manufacturing Consumer Products Telecoms & Technology Health Sciences nxtMOVE IS ULTIMATELY ALL ABOUT DELIVERING OPINIONS WITH EVIDENCE! We do this by assisting clients around four main service offerings: Market Evaluation & Forecasting: THE BATTLEGROUND Competitor Intelligence and Benchmarking: THE ADVERSARIES New proposition development: Marketing strategy development: NB Market eval, CI and NPD work are all elements that can be delivered separately, according to clients’ needs and gaps. When delivered together, nxtMOVE is also highly capable of delivering ‘holistic’ marketing strategy development services NB. WE DO NOT DO: Advertising and communications Generic MR: basic customer satisfaction / “A few focus groups” Tactical sales lead generation studies Credit Card Companies Insurance Companies Investment Banks Private Equity Groups Financial Information Providers Heavy Equipment Manufacturers Building Products Companies Automation & Control Companies Chemical Companies Aerospace and Automotive Companies Paper Products Gift Companies Confectionary Companies Homeware Companies Tool companies Computer Companies Wireless Carriers Information Systems Providers Medical Products Pharmaceutical Companies Medical Insurance Companies 15