Traffic x Lyndon Wright 2buy1click Ltd Conversion = Profit

Convert To What? For a Business Site –Its About Converting Visitors into £ $

Only 2 ways to covert to £ (For Real Businesses!) Sell Something Online Capture Their Contact Details –Sell to Them Offline

The Process

Tracking… If you Can't Measure It, You Can't Manage It Measuring Conversion –Conversion % = Sales / Visitors * 100 How to Measure – Google Analytics – –Sign up for Free Account

Example: Want to Rent in Leigh

The Conversion Page!

Final Call To Action

The Money Is In The Stats!

Lets Be Realistic What Are Typical Conversion Rates? For eCommerce Sites –Sites That Take Orders / Money Online –

Typical: Industry

Typical: Fashion

Typical: Electronics

Typical: Catalogue

Typical: Software

So What Good Is This Info… Pick an Industry You Can Win in… Time Management – Chicken and Egg –Generate Traffic 100 visitors per day –Improve conversion to at least 1%+ –Repeat!

Top Conversion Improvers Good Sales Copy –1) Headline –2) Body Copy – Problem, Solution, Benefit Statements –3) Call to Action –4) P.S. Risk Reversal (eg 100% Money Back) Remove Distractions – Menus Links Build Trust – Association Logos Prominent Phone Number

AdWords Ad v Landing Page

Questions? Lyndon Wright – Internet Marketer FREE White Paper: Death Of The Brochure Site… Building Sales Leads and Orders From The Web Go to for your copy + this power point