Retailer Workshop The Business of Supplements: How to Attract the Loyal Supplement Buyer.

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Presentation transcript:

Retailer Workshop The Business of Supplements: How to Attract the Loyal Supplement Buyer

Think like Google What does Google do? Answers every question 65% of web searches are health related

Goals for Today 1 New idea to put into action 3 Secret Marketing Ingredients 26 Ways for Retailers to Stand Out from the Crowd and Get Fresh Customers Daily

Whats your biggest challenges?

How to Stand Out in a Sea of Competition & Build Loyal Customers

Know Who You Are & Show It

Who are your customers?

3 Key Ways to be Awesome! 1.Customer Service 2.Products & Merchandising 3.Marketing (including online)

Be the Expert, Provide Guidance

Provide Theatre!

Be the Hello of the Day!

Remember Names & Preferred Products

Find the Fabulous Finds!

Secret Marketing Ingredient #1 What do these products have in common?

Secret Marketing Ingredient #1

Marketing Opportunities In store events Joint Venture Educational opportunities Online marketing

Educational Opportunities

Use Natural Partners- Suppliers Bonus: Energize your staff!

Who can you naturally partner with? Send a letter, or discount to lists of local: Nutritionists Naturopaths Fitness centers Day spas Chiropractors Yoga studios Acupuncturists

Awesome Marketing Educational opportunities Partner with Suppliers, Joint Ventures In store events

Online Marketing

Keys to Google Titles (use keywords) Your Location (keywords) Description of site

Common Problems Too busy Competing on cost No valuable content

Secret Marketing Ingredient #2 Connect with Customers About Page Tell your Story

My Favorite Health Food Store

53 x More Powerful than other online marketing Secret Marketing Ingredient #3

Google Video

Video Shows… How to use products Customer testimonials Your staff New products Recipes

Whats Your New Action Idea?

Free Conference Report: 26 Ways for Retailers to Stand Out from the Crowd and Get Fresh Customers Daily Power Point Slides