Knowledge without boundaries. What does the Perceptions Study tell us? Geoffrey Kimani, Director of Research and Insights, TNS RMS www.eifl.net.

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Presentation transcript:

Knowledge without boundaries

What does the Perceptions Study tell us? Geoffrey Kimani, Director of Research and Insights, TNS RMS

Research background Geographies: Kenya, Ethiopia, Ghana, Tanzania, Uganda, Zimbabwe Objective: to understand the awareness, perceptions, attitudes and actions towards public libraries of different target groups: central and local government officials, users, non users and librarians Time: 2011 January-June

Samples of respondents Category TotalKenyaUgandaTanzaniaGhanaZimbabweEthiopia Library users Non users of libraries Librarians Local level officials (operating libraries) Local level officials (not operating libraries) National Level officials991920

Key findings

Libraries are important to individuals and communities Opinion of users Opinion of local government officials

Public libraries are actively used Total Kenya Uganda Tanzania Ghana Base (=total sample) %%% Daily Weekly Monthly Every other month Once or twice a year31116 Don't know1-201

Primary use of public libraries is educational Purpose of libraries by (users) Total Kenya Uganda Tanzania Ghana Base (=total sample) %%% Educational purposes (for homework or to take a class) National news or information Local news or information Entertainment Information on health issue International news or information To conduct a job search or write a CV Loan books To look for information on starting or running a business

But the benefits derived go beyond education Total Kenya Uganda Tanzania Ghana Base (=total sample) %%% Developed new skills or learned something new Obtained new ideas, new interests Got helpful information for school/ learning Experienced the library as safe and quiet place for study and reading Save time Enjoyed the visits- have you felt comfortable in the library Got helpful information for health and well being Made contacts with other people Got helpful information for business and commerce Got helpful information about your community Be better in your job

And the needs of inhabitants go beyond education Perceived purpose of libraries (non users) Total Kenya Uganda Tanzania Ghana Base (=total sample) %%% Educational purposes (for homework or to take a class) Local news or information Information on health issue National news or information To help children do homework Information on agriculture Entertainment It is safe place for my child to spend time To look for information on starting or running a business

What people like and what they don’t How users rate different library aspects

There is a need for technology 37% of users dissatisfied with library services say that they lack computers 42% of librarians say that they lack technology related skills 89% of librarians would have invested more funding in technologies

Potential library users 49% of current non users in Kenya would be motivated by more content online, 31% - by more computers in the library Whether non-users intend to start using libraries

Priorities of local governments regarding libraries Total Kenya Uganda Tanzania Ghana Zim Ethio Base = (officials of local authorities that operate libraries) Focus areas%%%% Provision of Computer services Equip the library with relevant books, CDs and DVDs Introduce a cyber cafe for the users/internet services Increase the variety of new edition books and materials Expand space to meet the increased number of readers Provide advanced technologies Provide books for college students and relevant to the current curriculum Have updated materials for all matters pertaining to education of all relevant fields

National officials strongly agree with the library helping to bridge the digital divide

Local government officials’ perceptions regarding the potential of libraries

Library potential Both local and national government officials recognize libraries’ potential to support policy strands outside what are perceived to be their core competences of education, literacy and culture. The officials readily accept the notion that libraries could contribute in the areas of economic development, employment, health, agriculture and the digital divide

Thank you Geoffrey Kimani: