THEME The Device That Binds the Book Together DEVELOPMEN T.

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Presentation transcript:

THEME The Device That Binds the Book Together DEVELOPMEN T

Is both visual and verbal Relate to the school Relates to the year Is clear to the reader A GREAT THEME

Type Color Shape Pattern/Texture VISUAL THEME IDENTIFIERS

THEME VISUALS GO ON THE Cover Endsheet Title page Opening/Closing Dividers Folios Secondary story packages Index letter indicators

ON THE COVER Name of school + city, state Year Book name + volume number Theme statement/logo Theme statement Year Book name ON THE SPINE

Theme / Logo Year / Book Name Shape / Pattern Type / Color ubiquity 2011

Theme Statement/Logo School Name/City/State Year/Book Name/Volume Number 2011

ON THE ENDSHEET Theme statement Table of contents

Theme Statement/Logo Table of Contents

ON THE TITLE PAGE Theme statement Year Name of book + volume number School name Street address/city/state/zip Phone/fax number w/area code Website address Student population Staff population

OPTIONAL TITLE PAGE INFO Principal Each Class’s Population Athletic League

School Contact Information Student/Staff Population Optional Information Theme Statement/Logo Consistent Visual Theme Elements 2011 Year/Book Name/Volume #

Consistent Visual Theme Elements

Colophon Theme/Logo Index Letters

Consistent Visual Theme Elements

Sierra Middle School Parker, CO Jed Palmer, Adviser Ahren Moydell, editor THE VIEW WITHIN

Carlson High School Gibraltar, MI Sandra Strall, Adviser Hollie Agee, Julianne Chesney, editors EBB TIDE C THE DIFFERENCE

Casa Roble High School Orangevale, CA Dan Austin, Adviser Aarika LaMarr, Becca Moore, Kenny Teeter, editors RAMPAGES OUR BETTER IS BETTER

TEST YOUR THEME Recognizable? Repeatable? Relevant? Refreshing? Realistic? Is It

Recognizable Repeatable Relevant Refreshing Realistic IF IT’S NOT

RETHINK IT IT’S TIME TO

THEME DEVELOPMENT created in conjunction with Paul Ender Herff Jones Special Consultant

THANK YOU