1 China and the Global Publishing Market Publishing Workshop, Beijing, September 4, 2007 H. Dirk Koehler, Publisher, The World Bank, Washington, DC I want to thank Kathleen Louise Peddle, intern in the World Bank’s Office of the Publisher for her support in researching and putting together these slides.

2 Number of Native Speakers (millions) Source:

3 More than Native Speakers… The English-Speaking World’s population includes Australia, Canada, Ireland, New Zealand, South Africa, UK, US, Guyana, Jamaica, Bangladesh, India, Pakistan and Sri Lanka

4 Distribution of Native English Speakers in the Major Publishing Markets (millions)

5 Distribution of the Total Number of Native and Second-Language English Speakers (millions) David Crystal, 2005 Total 941 m

6 From Speakers to Book Markets

7 From Speakers to Book Markets…

8 Distribution of Annual Sales China and the English-Speaking World Total US$ 51bn

9 Distribution of Annual Sales The English-Speaking World Total US$bn

10 The United States of America  28.2 US$ bn sales per annum  15,000 publishing companies  195,000 new titles published per annum  5,238 booksellers  6,000 public libraries  58 million broadband subscribers  211 million Internet users

11 SWOT Analysis of the US Market Strengths  Positive development forecast, estimated 18% growth in next 5 years  Trade sector accounts for 31% of total sales  New title development strong = 195K in 2004 (52% of the new title output of all the English- language countries)  English-language publishers (mostly US but also English world) produced 40% of the world’s book content in 2004  Strong home base enables expansion into other markets (e.g. Europe, China?, multinational publishers)  International leader in technology (e-publishing) Weaknesses  Inhospitable market for translations into English from other languages (only 3% of the books on sale were translations in 2004)  Recent growth in new title output has been driven by ‘soft’ categories i.e. adult fiction, religion and children’s books  Decline in science and technology books, burst in computer books ‘bubble’  Inward looking, risk of isolationism  Reading culture in decline, new media in upswing (shorter attention span) Opportunities  Enormous size of US/Can. Market  Minorities not well served  Dynamic market, open to innovations Threats  Weakened competitiveness due to high costs and prices  Foreign-owned publishers

12 The United Kingdom  3.71 US$ bn sales per annum  2,275 publishing companies  200,000 new titles published per annum  3,100 booksellers  4,600 public libraries  13 million broadband subscribers  38 million Internet users

13 Australia  Approx 1 US$ bn sales per annum  Approx 450 publishing companies  Approx 10,000 new titles published per annum  2,300 booksellers  2000 public libraries  4 million broadband subscribers  15 million Internet users

14 Canada  2 US$ bn sales per annum  493 publishing companies  11,500 new titles published per annum  2,000 booksellers  8 million broadband subscribers  22 million Internet users

15 South Africa  0.3 US$ bn sales per annum  158 publishing companies  3,000 new titles published per annum  580 booksellers  1,200 public libraries  0.3 million broadband subscribers  5.1 million Internet users

16 New Zealand  0.2 US$ bn sales per annum  100 publishing companies  2,266 new titles published per annum  370 booksellers  0.6 million broadband subscribers  3.2 million Internet users