ANALYSIS OF THE INFLUENCE OF THE USE OF ANGLICISMS IN CUSTOMERS OF THE STORES AT QUICENTRO SHOPPING Lic. Marcos Morales / Lic. Sandra Cabezas May 2008.

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Presentation transcript:

ANALYSIS OF THE INFLUENCE OF THE USE OF ANGLICISMS IN CUSTOMERS OF THE STORES AT QUICENTRO SHOPPING Lic. Marcos Morales / Lic. Sandra Cabezas May 2008

INTRODUCTION  English words are flooding into every language these days.  Anglicisms, are words borrowed from English into another Language.  Anglicisms can be found everywhere and are used in many fields.  Advertising, is a paid, one-way communication. Its purpose is to attract the attention of people.

Lic. Marcos Morales / Lic. Sandra Cabezas May 2008 INTRODUCTION Quicentro Shopping is a large, modern, practical and functional shopping center, located in a strategic place in Quito.

Lic. Marcos Morales / Lic. Sandra Cabezas May 2008 THE PROBLEM The English Language has become such a great part of our culture, that we hardly notice its presence. Brings certain reactions to people in general. Some of these reactions can be positive or negative.

Lic. Marcos Morales / Lic. Sandra Cabezas May 2008 OBJECTIVES  Value Spanish Language.  Know the kind of influence that the use of Anglicisms have on consumers.  Find out the opinions that consumers and business owners have regarding the use of Anglicisms.

Lic. Marcos Morales / Lic. Sandra Cabezas May 2008 Hypothesis  The use of Anglicisms has a positive influence in consumers between the ages of 15 and 25 years, and has a negative influence in consumers between 26 and 50 years old of the Quicentro Shopping.

Lic. Marcos Morales / Lic. Sandra Cabezas May 2008 Research  Qualitative Analysis Find out how the use of Anglicisms influence customers of stores at Quicentro Shopping.  Quantitative Analysis Determine potential clients, purchase decision, and amount of sales for business owners.

Lic. Marcos Morales / Lic. Sandra Cabezas May 2008 Qualitative Analysis Focus Group  Objective: Determine how the use of Anglicisms in “Business Signs” influence consumers at Quicentro Shopping  Target: Consumers between 15 and 25 years old Consumers between 26 and 50 years old

Lic. Marcos Morales / Lic. Sandra Cabezas May 2008 Focus Group

Lic. Marcos Morales / Lic. Sandra Cabezas May 2008 Focus Group

Lic. Marcos Morales / Lic. Sandra Cabezas May 2008 Focus Group

Lic. Marcos Morales / Lic. Sandra Cabezas May 2008 Focus Group Conclusions  Limited knowledge of the definition of Anglicisms  Quality is the most important feature.  Teenagers = Fashion and branches  Adults = Promotions and advertising  Positive influence = Curiosity, knowledge  Negative influence = Hard to adapt and understand

Lic. Marcos Morales / Lic. Sandra Cabezas May 2008 Quantitative Analysis Business Owners Surveys  Objective: Find out the type of influence that the use of Anglicisms in their businesses have for them.  Target: Business Owners and/or administrators

Lic. Marcos Morales / Lic. Sandra Cabezas May 2008 Quantitative Analysis

Lic. Marcos Morales / Lic. Sandra Cabezas May 2008 Quantitative Analysis

Lic. Marcos Morales / Lic. Sandra Cabezas May 2008 Business Owners Conclusions  Potential clients = Teenagers / Adults  Business name = No influence  Quality, branches, specific product  Positive influence = Clients, sales  Negative influence = Loose of identity

Lic. Marcos Morales / Lic. Sandra Cabezas May 2008 Conclusions  Spanish language expresses our culture, it has been altered.  English has a great influence on peoples lives.  People are more interested in the product than in the business name.  There is a positive and a negative influence.  Everyone has different opinions.

Lic. Marcos Morales / Lic. Sandra Cabezas May 2008 Recommendations  Propose a teaching project in which students can apply English in real and practical contexts.  Implement a course to analyze the kind of influence that Anglicisms have in our culture.  Reinforce linguistic and cultural values of both languages, motivating the use of Spanish.

Lic. Marcos Morales / Lic. Sandra Cabezas May 2008 THANK YOU