MODULE 11: HEADLINES.

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Presentation transcript:

MODULE 11: HEADLINES

With impact words and specific facts, headlines contribute to REPORTING a story. HEADLINES PROVIDE A MAJOR ENTRY POINT FOR READERS. COMPONENTS COMBINE FOR STORYTELLING POWER. PRIMARY AND SECONDARY HEADLINE PATTERNS ADD INTEREST. 1 2 3 Headlines

1 2 3 Headlines The PRIMARY HEADLINE relies on a SECONDARY HEADLINE to provide specific information.

1 2 3 Headlines KICKER: A short, single line secondary headline is placed above the primary headline.

1 2 3 Headlines WICKET: A detailed secondary headline is placed above the primary headline.

1 2 3 Headlines HAMMER: A detailed secondary headline is placed below the primary headline.

1 2 3 Headlines TRIPOD: The secondary headline is placed beside the primary headline.

WRITING effective headlines requires creativity, effort and attention to details. A SOLID UNDERSTANDING OF CONTENT RESULTS IN BETTER HEADLINES. WORD PLAY AND BRAINSTORMING ARE USEFUL STRATEGIES. GUIDELINES LEAD TO QUALITY AND CONSISTENCY. 1 2 3 Headlines

STEP ONE: List 10-15 key words that describe and relate to the story. car drive keys money gas cool style wheels color wrecks dates expensive friends insurance happy auto 1 2 3 Headlines BRAINSTORMING in teams of two or three makes generating a list of key words much easier.

STEP TWO: Brainstorm rhymes for words with storytelling potential. car: star, far drive: alive, strive, five keys: please money: honey, bunny, funny gas: pass, mass cool: school, pool wheels: peals, steals, deals wrecks: decks, pecks dates: mates, plates friends: bends, spends happy: pappy, sappy auto: lotto, motto 1 2 3 Headlines STORYTELLING words have significance and relate to the topic of the spread.

STEP THREE: Craft words and phrases that creatively capture the story. car: star, far star wars = car wars once upon a star = once upon a car carpe diem = CARpe diem auto: lotto, motto AUTOmotives wheels: peals, steals, deals the wheel deal keys: please pretty please = pretty keys 1 2 3 Headlines More than a cute phrase, headlines employ creative LITERARY TECHNIQUES that relate to the content.

Headlines with strong VISUAL appeal communicate more effectively. GRAPHIC DETAILS MAKE PRIMARY HEADS POP AND CREATE HEADLINE PACKAGES. CAPITALIZATION STYLES CREATE A VARIETY OF LOOKS. 1 2 3 Headlines

1 2 3 Headlines RHYME: The secondary headline provides specifics to support the catchy primary headline.

1 2 3 Headlines PUN: A creative primary headline establishes the angle for the story. The secondary adds specifics.

1 2 3 Headlines An ACRONYM is given a new meaning. Acronyms add specifics to the secondary headline.