BOOKS The Publishing Industry. Amazon KINDLE.

Slides:

Advertisements

Similar presentations

Seeing beyond the numbers... Increasing IC-DISC Revenue– Maximize the Export Tax Incentive Jonathan Lysenko May 20, 2009.

Advertisements

Publishers panel - Rocky Mountain SLA - November 21st 2002 Miriam Gilbert Liz Haigh Rolf Janke Mary Waltham.

Pricing models: Adding and extracting value online February 11 th 2004 Mary Waltham Princeton, USA

The Dynamics of Mass Communication

Whiteboardmaths.com © 2004 All rights reserved

WAG Publishing Traditional, Self Publish & Print On Demand Publishing Business Models.

Book Business Then and Now. Short History of Bookbinding.

Evolution of Writing and Printing. Where we left off… Petroglyph: Images created by removing part of a rock surfaces by pecking and carving Pictograph:

Future of the book? Challenge of the digital world Pat Pledger

AS/EN 3720 Y 6.0 Books and Bookmaking in the 21 st Century Geoffrey Huck, Ph.D. 317 Calumet College.

Built-In Orderly Organized Knowledge Devices [Books]

2. Books Christopher Burnett California State, Long Beach.

Madnick/Global History

Books And the power of print.

Amazon.com’s Kindle: Publishing Industry’s iPod? Case Study by Swapna Pragada and P. Girija Presentation: Emily Ip.

1 Books Chapter 6 © 2009, The McGraw-Hill Companies, Inc. All rights reserved.

Alexis Hernandez.  The selection, preparation, and distribution of printed matter—including books, newspapers, magazines, and pamphlets.

By: Mikayla Jordan, Elizabeth Aviles, & Tanner Brown The Evolution of the Book.

Books and the Power of Print Chapter 10. “In 50 years today’s children will not remember who survived Survivor…but they will remember Harry [Potter].”

Books The Permanent Medium. Ancient History Clay Tablets 2,500 B.C. Papyrus Scrolls Egypt, Rome, Greece First Public Library Athens 540 B.C. Had 1 ½ million.

Print Media BooksNewspapersMagazines. Books  The most credible form of print media  Durability  Association with formal education  Preserve thoughts,

Writing the Future Changes and challenges to the writing and publishing industry.

Books: The Durable Medium Comm 101 Chapter 3. History of books Early forms Papyrus From reed in Egypt (3000 B.C.) Parchment Dried animal skins Durable.

Richard E. Caplan The University of Akron 1. Mass Media & Everyday Life Christopher Burnett California State, Long Beach.

Chapter 4 Books: The Birth of the Mass Media

Books: The Durable Medium  © 2008 The McGraw-Hill Companies, Inc. All rights reserved Chapter Outline  History  Industry  Controversies.

J200: Journalism and Mass Communications - Week V The Book Publishing Industry.

ABCDE Points On Average, about how many books are published in the United States each year? A. 550 B C. 5 5,000 D. 5.

Chapter 2 BOOKS. Importance of Books n Books in Human History –Johannes Gutenberg »Movable Type n Books in National Development –Cambridge Press –Harvard.

The Book Industry Week Five. BASIC THEMES The modern book did not arrive in a flash as a result of one investor’s grand change The book as a medium of.

© 2005 The McGraw-Hill Companies, Inc. All rights reserved. Slide 1 Joseph R. Dominick University of Georgia-- Athens.

The Printing Press Madnick/Global History. The Basics Geographic Location: Western Europe Time period: 1450 Printing Press--a machine for printing books.

The Printing Press. Effects of the Printing Press On Religion…. For the first time, people could read the Bible and other religious books in their own.

Comm 233 BOOKS Mass Media Technological Basis Print Technology Books, Newspapers, Magazines Electronic Technology Records, Radio, Television, World Wide.

McGraw-Hill © 2007 The McGraw-Hill Companies, Inc. All Rights reserved. THE DYNAMICS OF MASS COMMUNCATION Joseph R. Dominick University of Georgia--Athens.

Richard E. Caplan The University of Akron 4. Magazines Christopher Burnett California State, Long Beach.

Books as Technology: What do you need to create a mass produced book? 1. Language: a common set of meanings 2. Writing: from pictographs to alphabet 3..

Communication Process/Media History Comm I. Receiving and transmitting information contained in sounds, images, and sensations of everyday life Receiving.

Books: The Durable Medium Chapter Outline  History  Industry  Controversies.

One Source, Multi Use —— trends in digital publishing era.

Bookmaking From around the world!. The History of Bookmaking  Bookmaking really began with the invention of writing.  The first forms of writing were.

IndustryObservationsIndustryObservations Patrick Bernau Industry Marketing Manager Fuji Xerox Australia Patrick Bernau Industry Marketing Manager Fuji.

HOW TO GET PUBLISHED Write a good book Persevere Be lucky.

WAG Publishing Independent Publishing (POD). Publishing Models Traditional, Self &Independent Publishers Making a Decision for a POD Publisher Our Publishing.

Evolution of Writing and Printing. Evolution of the Pictograph In the 1000 B.C. era, Egyptian Hieroglyphs evolved into the first alphabet. Scribed on.

CMM 201 Foundations of Mass Communication 1 BOOKS Chapter Four.

A History in Mass Communication

Books and the Power of Print Chapter 10. Online Image Library Go to to access.

CHINESE: The art of writing known in China as early as the 3 rd millennium B. C. Materials on which the Chinese wrote included: Bones, tortoiseshell, bamboo.

Mass Media Chapter 2 Books: The First and Most Respected Mass Medium.

Books and the Power of Print Chapter 2. Books in the beginning “Books—the oldest mass medium—survive because they originate some of the biggest ideas.

Books! Your blue book states – “Books are the most personal mass medium”

Why people started writing books Why people started writing books? The main aim of writing books is to save and transmit knowledge to future generations.

The Printing Press Most Important Invention in History?

Books and the Power of Print

Books: The Durable Medium

BOOKS Chapter 10.

Books: The Birth of the Mass Media

Books And the power of print.

Chapter 3: Books and Magazines

What is “culture”? One approach:

Sun Wei ( Sunny) From China, Life Bookhouse

Introduction Production for Graphic Designers

BOOKS Chapter 10.

What is the role of a free press in a democratic society?

The Plot Thickens Total 2017 bookstore sales, which include brick-and-mortar and online sales, were $10.73 billion, a 3.65% decrease from 2016’s $11.14.

Journalism Principles and Practices

Presentation transcript:

BOOKS The Publishing Industry

Amazon KINDLE

OTHER (not so recent) Trends Harry Potter

Trends “The Oprah Effect”Oprah Effect

History of Books Papyrus Egypt, 2400 B.C. -made from reeds

Plato

China: bamboo strips (1600 BC)

History of Books Parchment- treated animal skin, 300 BC

History of Books Vellum- the term for high quality parchment Smooth durable

History of Books Codex - protomodern book form, 2nd- 3rd century A.D.

History of Books Paper: 13th century (cheaper than vellum…)

Manuscript Culture Middle Ages, A.D. Illuminated manuscripts

ALLINCAPITALLETTERSTHATRANTO GETHERSOITWASREALLYHARDTOR EADTHEWORDS

History of Books

PRINTING

China: movable type, 1000 AD Koreans: 1400 AD

The Gutenberg Revolution Printing press with movable type

The Gutenberg Revolution Social transformations - information spreads beyond localities People see themselves as individuals -- not solely dependent upon leaders and families Can challenge traditional wisdom

Books in the U.S. 1830s - machine-made paper Cloth rather than leather covers mid-1800s: paperback books 1860s - paperback dime novels Also known as pulp fiction

Advances in Printing Linotype: mid 1880s. Allows type to be set mechanically with typewriter-like keyboard.

Advances in Printing Offset lithography: Books printed from photographic plates rather than metal casts.

Types of Books

Trade Books - for general readers, sold at bookstores (fiction and nonfiction, biographies, literary classics, art books, cook books, etc.) Can be hard or “quality” softbound. Is the largest segment in sales ($). COLLEEN?

Types of Books Professional Books - Target occupational groups, not general public. Law, business, medicine, technical- scientific.

Types of Books Textbooks - El-hi –influence of Texas and California College –Average cost $ –Average student spends $832 a year on textbooks and supplies.

Think-Pair-Share 1. how much money did you spend this semester on textbooks? 2. which books cost the most money? 3. if you returned any books last semester, how much $$ did you get back? 4. what choices are available at your university or college for purchasing textbooks?

Media & Culture $78.95 Authors: –Richard Campbell: 9.00 –Bettina Fabos: 75 cents –Chris Martin: 75 cents TOTAL: $10.50

Publisher (Bedford/St. Martins) –Paper, printing, editorial: $20.50 –General Administrative costs: $7 –Marketing costs: $10.50 –Pre-tax income: $4.90 TOTAL: $42.90 Freight Expense: TOTAL: $1

College Bookstore –Personnel: $8.90 –Operations: $8.1 –Pre-tax income: $7.55 TOTAL: $24.55

Types of Books Mass-market paperbacks - most sold, but not most profitable segment (low margins of profit) Religious books - most popular book of all-time?

Types of Books Reference Books University Press Books

Types of Books Reference Books University Press Books –Wrong TurnWrong Turn

Organization of Industry Acquisitions editors Subsidiary rights Advance money Developmental editor Promote books with “dumps”

Organization of Industry Superstores –Borders-Waldenbooks –Barnes & Noble, B.Dalton, Doubleday Online stores –Amazon.com –Barnes&noble.com

Ownership in Book Industry Bertelsmann - owns Random House, Bantam-Doubleday-Dell Viacom - owns Simon & Schuster Time Warner - Little, Brown; Time/Life Books

More books published now than ever before: 160,000 annually in U.S. alone.

THINK PAIR SHARE What kinds of trade books (novels, nonfiction, etc.) do you like to read? How do you find out about a book you might like?book Where do you buy books? Do you check books out of a library?