Marketing “The Brand Called You!” Marketing “The Brand Called You!” You & Your Career You & Your Career

A 4-Stage Marketing Plan:

You & Your Career l Understanding Yourself as a Product

You & Your Career l Understanding Yourself as a Product l Understanding the Marketplace

You & Your Career l Understanding Yourself as a Product l Understanding the Marketplace l Increasing Your Market Value

You & Your Career l Understanding Yourself as a Product l Understanding the Marketplace l Increasing Your Market Value l Bringing Your“Product” to Market

Understanding Yourself as a Product l “T-I-G-E-R” l T = Talents l I = Interests l G = Goals l E = Experiences l R = Resources l “T-I-G-E-R” l T = Talents l I = Interests l G = Goals l E = Experiences l R = Resources

Understanding Yourself as a Product l T = Talents l What are you good at? l What do you like to do? l What would you like to be able to do well? l What are you good at? l What do you like to do? l What would you like to be able to do well?

Understanding Yourself as a Product l I = Interests l Related to Talents s What do you like? s What are you good at? s What would you like to know more about? s What do you like? s What are you good at? s What would you like to know more about?

Understanding Yourself as a Product l G = Goals s “When you don’t know where you’re going, any road will take you there.” s Set Long-Term Goals s Set Short-Term Goals s Have a Regular Review s “When you don’t know where you’re going, any road will take you there.” s Set Long-Term Goals s Set Short-Term Goals s Have a Regular Review

Understanding Yourself as a Product l E = Experiences s Every experience can be a résumé builder. s Write Your Résumé Now! s Review During Step 3 - Increasing Your Market Value s Every experience can be a résumé builder. s Write Your Résumé Now! s Review During Step 3 - Increasing Your Market Value

Understanding Yourself as a Product l R = Resources l Education & Experience l Family l Friends l Friends of the above s “Don’t send nobody nobody sent.” l Education & Experience l Family l Friends l Friends of the above s “Don’t send nobody nobody sent.”

Understanding The Marketplace Understanding The Marketplace l “Creative Destruction” l High-Growth Categories s New Companies s Emerging Markets l “Learn” your own market s Top Companies s Hot New Companies l High-Growth Categories s New Companies s Emerging Markets l “Learn” your own market s Top Companies s Hot New Companies Remember Him?

Increasing Your Market Value Increasing Your Market Value l Four Key Areas: s Making the Most of Your Degree s Internships & Summer Jobs s Networking s Extras l Four Key Areas: s Making the Most of Your Degree s Internships & Summer Jobs s Networking s Extras

Increasing Your Market Value l Making the Most of Your Degree s Take the Right Courses s The Right Minor with your Major s Get Involved & Volunteer s Student Ad Competitions s Take the Right Courses s The Right Minor with your Major s Get Involved & Volunteer s Student Ad Competitions

Increasing Your Market Value l Internships & Summer Jobs s Real World Experience s They Differentiate You s They Get You Connected s Can’t Find One? Create Your Own! s They Demonstrate Initiative s Real World Experience s They Differentiate You s They Get You Connected s Can’t Find One? Create Your Own! s They Demonstrate Initiative

Increasing Your Market Value l Networking s Find a Mentor s Get to know “Important Others” u Stay in touch u Build your database s Look for People You Can Learn From s Find a Mentor s Get to know “Important Others” u Stay in touch u Build your database s Look for People You Can Learn From

Increasing Your Market Value l Extras s Interview Extras u Letters & Testimonials u Produced Work - Examples/Photos s Building Your “Book” s An Advanced Degree s Interview Extras u Letters & Testimonials u Produced Work - Examples/Photos s Building Your “Book” s An Advanced Degree

Bringing Your “Product” to Market Bringing Your “Product” to Market l A Quick Checklist: s Your Campaign! s Your Résumé… and more! s What’s your “Story?” s Your Market s Your Résumé… and more! s What’s your “Story?” s Your Market

Bringing Your “Product” to Market l Your Résumé s Flashy! s Functional… or s Any Extras?

Bringing Your “Product” to Market l Your “Story” s “The Elevator Test” u Could you tell your story in a short elevator ride? s What’s the “Hook?” s “The Elevator Test” u Could you tell your story in a short elevator ride? s What’s the “Hook?”

s Look for “Market Match-ups” u Skills u Region u Category u Company s Look for “Market Match-ups” u Skills u Region u Category u Company Bringing Your “Product” to Market l Your Market

Bringing Your “Product” to Market l Your Campaign: s You Can Do It! s Putting it together s Target, Contact, Follow-up s Follow-up Your Follow-up s Putting it together s Target, Contact, Follow-up s Follow-up Your Follow-up

The Brand Called You! l You’re a Brand, Too l Find Your Strengths

The Brand Called You! l You’re a Brand, Too l Find Your Strengths l Understand Your Market

The Brand Called You! l You’re a Brand, Too l Find Your Strengths l Build Your Benefits l Understand Your Market

The Brand Called You! l You’re a Brand, Too l Find Your Strengths l Go To Market l Build Your Benefits l Understand Your Market

Good Luck! Remember… “Fortune favors the prepared mind.” Remember… “Fortune favors the prepared mind.”