AudioCodes Solutions for….. Every type of UC Deployment Ian Woolner Enterprise Sales Director – UK ian.woolner@audiocodes.com AudioCodes Solutions for….. Every type of UC Deployment February 2011

This session will give you… An Overview of Audio Codes A summary or our product range Some of the challenges we help solve How we make the deployment of Microsoft Lync easy

2010 Overview

2010 Financial Performance Strong growth Revenues grew ~20% YoY Earnings grew more than 300% YoY Positive Cash flow – above $15M Operating Margin of 11.7% Networking grew above 30% over 2009 Significant growth in sales through Channels Increased revenues from Services [Support for the Channel] The Global leader in Gateways that address the needs of the Enterprise

Last 5 Quarters Key Financials

UC Trends

Major UCC and IP-PBX vendors UCC Market Trends Major UCC and IP-PBX vendors Increase focus on UC applications & features Move away from peripherals such as media gateways and E-SBC Migrating from proprietary IP protocols to the SIP standard …therefore more willing to collaborate with Best-of-Breed vendors such as AudioCodes

PSTN Gateways – Wide Interoperability Certification with all major UCC vendors worldwide Avaya (with Nortel) Alcatel-Lucent Siemens (SEN) NEC Aastra Mitel Toshiba Shoretel 3Com (HP Networking) Interactive Intelligence Enterprise Equipment Market Share 2009 (Infonetics)

Audio Codes Features

Smooth migration from Gateways to E-SBCs E-SBC Offering Technology Core AudioCodes DSP Extensive line of voice Codecs Deep transcoding densities Smooth migration from Gateways to E-SBCs Mediant 1000 NGN will support up to 5000 sessions Small Business Large Enterprise SME E-SBC Max # of Sessions Mediant 800 24 Mediant 1000 150 Mediant 3000 1000 Mediant 5000 3000 Mediant 8000 8000

Terminal Adaptors – Analog VoIP Gateways MediaPack 1xx Analog VoIP Gateways Connecting phones, modems, fax machines, PBX or PSTN Spans a range of 2 to 24 analog FXS/FXO ports Mature 3rd generation MediaPack product line Superior VoIPerfect™ quality with competitive price per port Large variety of interoperable SoftSwitches and PBXs PSTN Fallback and Standalone survivability Comprehensive management tool for configuration and maintenance Very rich SIP implementation with routing manipulation options MediaPack 112/114/118 MediaPack 124D Field proven and widely deployed in Enterprise networks Hundreds of thousands are currently deployed Risk-free VoIP migration and VoIP deployment

Standalone Survivability (SAS) for service continuity PSTN Gateways - SAS Standalone Survivability (SAS) for service continuity Maintains basic features to registered SIP Phones in case of WAN failure Make and receive calls, Intra-branch calls Automatically learns dial plan via REGISTER Advanced telephony features during emergency mode Hold, Transfer, Conference Shared call appearance Emergency message on screen One of our strongest features entering into vendors’ certification lists (Avaya, ALE..) Optional built-in SIP Proxy maintains basic features to registered SIP Phones in case of WAN failure to remote branch office Automatically learns dial plan via REGISTER Diverts traffic to PSTN upon detection of failure Automatic recovery detection Basic features enabled: - Make and receive calls - Intra-branch calls - Features: Hold, Transfer and Conference Also: Survivable Branch Appliance (SBA) for Microsoft

Enterprise Session Border Controller (E-SBC) Internet ITSP WAN Enterprise LAN PSTN E-SBC Key component in smooth migration of Enterprise customers to VoIP Almost all IP-PBX vendors rather avoid dealing directly with IP-to-IP interop Connecting through AudioCodes E-SBC The E-SBC provides the enterprise PSTN Connectivity Interoperability Survivability Security Quality assurance E-SBC enables SIP Trunking Connecting the Enterprise TDM/IP PBX to an ITSP (VoIP service provider) Toll bypass

One Platform connects all

Gateways / E-SBC / MSBG – Unique Selling Points Mediant 1000 MSBG and Mediant 3000 E-SBC are certified by Avaya DevConnect for worldwide use Cost effective alternative to Acme Packet for Avaya Customers Hybrid platform – Gateway & Session Border Controller in One unit Compatible gateways for CS-1000 Investment protection for huge base of ex-Nortel VARs and end-customers CS-1000 to Aura connectivity (Mediant 1000/3000) CS-1000 to PSTN connectivity Analog lines (MediaPack 11x) Mediant 1000 with HP and Lync Mediant 1000 (inc. MSBG) being certified by HP Enterprise Services for use with Lync and SIP Carriers

Connecting to Applications – IP Remote Agents and Contact Centers Challenges: Agents in Remote Offices Agents in Home Offices Security NAT Traversal Solution: Enterprise SBC Protects Enterprise Enables VPN Connection to Remote office Solves NAT Traversal issues to “work at home” agents Remote Agents Remote LAN NAT V P N Remote “Work at Home” Agents Internet Bad Stuff SRTP/TLS Enterprise SBC Local Agents IP Contact Center

Connection to Applications BlackBerry (RIM) Mobile Voice System (MVS) Fixed Mobile Convergence (FMC) application Unifying desk phone with BlackBerry Smartphone Calls are anchored in the Enterprise PBX Gateway / E-SBC is needed to connect the IP-PBX to the BES/MVS servers RIM & AudioCodes together are certified by Avaya DevConnect Strong selling point among Avaya’s VARs This is a pure channel play, demand to be generated at the VAR level RIM is planning similar certifications with more IP-PBX vendors (SEN, Mitel) Gateway / E-SBC is needed to connect the IP-PBX to the BES/MVS servers: In case of TDM PBX: E1/T1 QSIG In case of IP PBX: SIP normalization

Connecting to Applications – Skype Connect and Avaya (ROI Networks) Avaya Aura Communications Manager Avaya Meeting Exchange Avaya SES LAN WAN AudioCodes Mediant 1000 MSBG With E-SBC features Connect Service

Microsoft Lync

Converged Communications Delivering on Critical Communications 3/25/2017 10:02 AM MICROSOFT CONFIDENTIAL © 2006 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

AudioCodes Ecosystem with Microsoft Unified Communications Survivability Lync PSTN WAN Survivable Branch Appliance Media Gateways PSTN Networks Media Gateway …. TDM Trunks SP PSTN Recording solution SmartTAP Call Recorder Secured SIP Trunking Media Gateway …. SP IP WAN SIP Trunks Microsoft Unified Communications Solutions AudioCodes Mobile Soft Client Media Gateway SIP Legacy TDM PBX Media Gateway E1/T1/BRI/FXO PBX 3rd party Analog and SIP based Phone Support Media Gateway Non certified IP PBX Media Gateway IP-PBX SIP IP Phones Legacy Fax & other Analog devices Media Gateway

Typical Network Layout – Office Communications Server 2007 R2 PSTN Headquarters Office Communications Server 2007 Mediation Server Third-party IP Phones optimized for Microsoft PBX Mediant 3000 “Basic” Gateway PSTN PSTN Big Branch Mediant 2000 “Basic” Gateway Mediant 1000 “Basic Hybrid” Gateway Mediation Server IP-PBX PBX IP Phones IP IP Small Office IP TDM G.711, SIP/TCP, RTP RTA , SIP/TLS, SRTP

Typical Network Layout – Lync Server 2010 PSTN Headquarters Mediation Server Third-party IP Phones optimized for Microsoft PBX Mediant 3000 “Enhanced” Gateway PSTN PSTN Big Branch Mediant 2000 SBA Mediant 1000 SBA IP-PBX PBX IP Phones IP IP Small Office IP TDM G.711, SIP/TCP, RTP RTA , SIP/TLS, SRTP

Microsoft OIP Certifications for Enhanced Gateways & SBAs

Unmatched Stability & Performance Mediant 1000 AudioCodes uses separate processing engines for different gateway functionalities: Embedded CPU for AudioCodes VoIP services DSP farm for offloading media-intensive applications from the CPU Intel-based server for Mediation Server / SBA software Result: AudioCodes provides better performance and better stability

Office Interoperability Office Communicator/Lync IP Phones Media Gateway Office Communications Server / Lync Server Microsoft SIP Other SIP IP-PBX E1/T1/BRI/FXO PBX And more… Microsoft UC Network Non-Certified IP-PBXs Interoperability with numerous TDM PBXs Interoperability with non Microsoft-certified IP-PBXs Quick time-to-market No need to invest in the existing equipment

What are the most important features that customers want out of an E-SBC?

UcSIPT Architecture – Large Enterprise Lync Lync IP Phones Intranet Mediant 3000 E-SBC / Enhanced WAN (IP) Firewall Router SIP Trunk PSTN Fallback Gateway SBC Exchange server MP1xx PSTN Fax Analog Phone PBX IP-PBX IP TDM 29

The Integrated Multi Service Business Gateway Small to Medium Enterprise Lync Lync IP Phones Intranet Mediant 1000 E-SBC / SBA WAN (IP) SIP Trunk PSTN Fallback Gateway WAN Access Firewall Router SBC SBA Fax Analog Phone PSTN PBX IP-PBX (Optional) IP TDM 30

SBA Monitoring – SCOM AudioCodes offers a SCOM Plug-In to monitor the SBAs and Enhanced gateways through a single, familiar and easy to use interface - Microsoft centralized System Center Operations Manager Providing Gateway insights of health and performance information as well as alerts. (e.g. Power Supply, Number of Busy calls etc.)

Enabling SIP-Phones, Analog Phones and Mobile handset connectivity AudioCodes 300HD Series IP Phones Analog Phones Third-party SIP IP & Soft Phones AudioCodes Mobile Soft Client AudioCodes SIP Phone Support Microsoft Unified Communications Third-party IP Phones optimizing for Microsoft Office Communicator / Lync

OCS / Lync Server IP Phone Applications PSTN Microsoft OCS / Lync Pool IM, Presence Audio, Video, Conferencing, IVR Inbound Routing Outbound Routing Voice Mail Routing External Server with SPS Mediant 1000 with SPS User C AudioCodes 300HD IP Phone SIP User B 3rd party IP Phone SIP SIP User A Analog Phone MP1xx MP2xx OC / Lync User D

Third Party Phone Support using SPS Enables most market leading IP Phones install base to connect to OCS / Lync Server via SPS Polycom320 Polycom450 Polycom550 Polycom650 Polycom670 Cisco CP7960 Cisco CP7940 AVAYA9620 AVAYA9630 AAstra57i/6757i Aastra L32 DECT SNOM300 xLite Soft Phone A short interoperability test is recommended to get the most out of the OCS/Lync Server features with additional 3rd IP Phones vendors

Thank you Ian Woolner Enterprise Sales Director – UK ian.woolner@audiocodes.com Thank you February 2011