IAB Committees & Councils COMMITTEES Audio Committee B2B Committee Digital Video Committee Games Committee Interactive Television Committee Lead Gen, and Search Committee Local Committee Mobile Advertising Committee Networks and Exchanges Committee Social Media Committee Tablet Committee COUNCILS Ad Ops Council Ad Technology Council CFO Council Data Council Multicultural Council Public Policy/Legal Council Research Council Sales Executive Council IAB Committees/Councils 1 IAB Committees & Councils are comprised of some of the brightest minds in their space, and help drive the industry forward by developing standards, guidelines, best practices, whitepapers, buyer’s guides, and other services.

The Committees’ Agenda Audio Committee ●Digital Audio Agency Day in Chicago, October 2012 ●Working group on Podcasting and Audio on Demand ●Working group on Digital Audio Tagging B2B Committee ●Member Project & Priority Survey in progress Digital Video Committee ●Video Suite specs released 2 nd Qtr 2012 ●Digital Video Marketplace on April 10 th in NY ●Rising Stars Digital Video submissions under review Games Committee ●Marketing video, “everyone plays games” ●Games Agency Day ●Buyers Guide update Interactive TV Committee ●Multi-screen consumer behavior research study ●ITV Agency Day and Case Studies for Q4 release ●Social TV: Second Screen Storytelling Lead Generation, and Search ●Completed Lead Generation Addendum to IAB Terms & Conditions 3.0 ●Updating committee documents such as Monetization Strategies Local Committee ●Local and Search Whitepaper ●Mobile Local Buyers Guide released in June Mobile Committee ●Released research on Moms, Mobile, and Back-to- School ●Mobile Marketplace took place July 2012 ●IAB Mobile Rising Stars Ad Unit Specifications ●Smartphone Creative Showcase website Networks & Exchanges Committee ●Networks & Exchanges Quality Assurance Guidelines in implementation. 36+ N&Es enrolled. ●Audience Reach Measurement Definitions in final review phase ●QAG 2.0 Taskforce is currently updating the guidelines Social Media Committee ●Committees blog series launched August 2012 ●POV on POE Initiative ●Social Media Week event on September 25 th : What’s So Funny About POE” in Chicago Tablet Committee ●IAB Tablet Creative Showcase ●Tablet Buyer’s Guide Initiatives & Participation

The Councils’ Agenda Ad Ops Council ●eBiz: Workflow Best Practices and Electronic Invoicing ●Impression Exchange Implementation Guidelines complete ●Ad Load performance ●Pilot testing for 3MS ●iFrame API ●Discrepancies and Consumer Protection TaskForces ●Updating Creative Specs database Ad Technology Council ●Kicked off in August; developing group agenda CFO Council ●Surveys addressing revenue recognition on mobile to be released Fall 2012 ●Compensation ●Accounts Receivable Data Council ●Data Demystification Days planned for West Coast ●Primer to be re-released ●Ecosystem Mapping ●Attribution Working Group ●Data Integrity and Quality Program ●Data Driven Advertising Website released at ALM Legal Affairs Council/Public Policy Council ●Extend Self-Regulation to Mobile ●Revise OBA Principles ●Launch Consumer PSA Campaign ●Continue to respond to various legislative proposals, including Do Not Track federal & state Multicultural Council ●Agency Day on October 10th ●African American Working Group working with Nielsen and comScore to improve measurement of AA households Research Council ●Rising Stars Ad Engagement research complete ●IAB Insights Center ●Video & TV Ad Effectiveness and Share Shift Study ●Social Media Research with the Ad Council ●Defining Engagement Metrics whitepaper ●“Screens to the nth” research released ●Olympic Research Sales Executive Council ●Townhall forums ●WG advising on development of Online media/sales kit Initiatives & Participation