© 2012 IBM Corporation Smarter Cities Big Data – Media Hype of Industry Game Changer? Ed Bryan, Vice President, Industry Solutions IBM Software Group July 2013

© 2012 IBM Corporation 2 Connecting multiple data sources for a single view Video Sensors Prediction Social Media Analytics Intelligent Operations – New Ways to understand our Environment Correlation Factual Mathematical Emotional Observational Citizen Collaboration Mobil Phone Tracking Evolution of data Sources

© 2012 IBM Corporation 3 Intelligent Operations Maturity Continuum Integrated view of Operations & Infrastructure Situational Intelligence Basic correlation & Reporting Demand trend & Patterns Forecasts Workflows, KPIs, Information Conversions. Advanced Correlation & analytics Unified data sources Cross system connection Inclusion of larger stakeholder sets Holistic Responses with continual improvement Contingency Theory (Best Efforts) Approach Customer solution is a collection of legacy automated and manual processes Fusion Center Approach System and personal are centered in the same location but little system or data integration. Value Becoming smarter Companies that make Billion dollar decisions based on gut instincts rather than Predictive Analysis of Big Data will be Loosers in the ever burgeoning Information based global economy

© 2012 IBM Corporation 4 Enables leaders to better serve citizens and businesses in a rapidly changing world Leveraging information to make better decisions Anticipating problems to resolve them proactively Coordinating resources and processes to operate effectively Infrastructure Human Planning and Management Intelligent Operations are built on 3 key principles