Potpourri: Everything We Wish We Could Have Covered By: John Lynn

Potpourri #1

Sales Funnel

Traffic Leads Customers

Bunch of Buckets  Traffic “Buckets”  Social Media  Paid Media  Earned Media  Humor Marketing  Blogging  Influencer Marketing  SEO  Trade Shows  Content Marketing  Display Advertising

Bunch of Buckets  Leads “Buckets”  Contact Form  Whitepaper Download  Webinar Registration  Trade Show Contact  Demo Request  Social Media Follower  Quality of Lead  RFP  Considering  Future

Key Concept We focus too much on filling the bucket and not enough on moving them from one bucket to the next bucket.

Too Simple! Traffic Leads Customers

Too Simple! Traffic Leads Customers

Potpourri #2

Secrets to Pitching  Keep it Short  Links are Good  Make It Easy  Be Interesting  Be Personal  Know Quirks  Time Zone Friendly

Live Up to Adjectives

Large Company Advice

Be Right  Get Name Right  HIPPA and HIMMS  Freudian  "Trial (trail) of paperwork“  "those indicted (indicated) below“  "We invite embers of the media invited to attend"

Potpourri #3

Video Marketing

Why and How?  Why?  Great for SEO  More Tools for Watching Videos  Memorable  How?  Be Creative  Be Interesting  Be Useful  Platform that has Distribution

Potpourri #4

Whitepapers

Potpurri #5

Don’t Underestimate

Types of Lists  Your List  Segmented (think buckets)  Cheap  Borrowed List  Easy  Purchased List  One Time  Unlimited Use

Potpourri #6

Missed Opportunities?  Mobile Marketing  Image Marketing  A/B Testing – Proper Landing Pages Why Don’t We Do Them More?

Potpourri #7

Future of Marketing  Content Marketing  Requires Great Content  Distribution  More Influencers  Display Advertising  Reminder  Feels Like Content

Every Company is a Media Company

Tortoise AND Hare

Questions? John Lynn