EAB marketing committee Spring 2007

Strategic Initiatives Create the brand Increase visibility to external community - Prospective students, parents, alumni, and business community Create a control plan to ensure College of Engineering information is kept current Increase visibility to internal community – Current Students, faculty, and staff

Create the brand Use university themes Explore Discover Become Uncompromising Excellence Expect Success Align the vision and mission to brand Owner: Diane Brown complete by 07/07

Increase visibility to external community Prospective students, parents, alumni, and business community College of Engineering Marketing Brochure Owner: Dianna Vass draft completed by 9/07 Website Owner: Diane Brown completed 11/07 E-Newsletter on website Mini CDs – Future activity

Create a control plan to ensure College of Engineering information is kept current Update Department Information Create update timeline College of Engineering Marketing Brochure Website E-Newsletter on website Mini CDs – Future activity Owners: Dianna Vass and Diane Brown in conjunction with Dr. Sarin completed by 12/07

Increase visibility to internal community – Current Students, faculty, and staff Postings to Blackboard Website section dedicated to faculty/staff Faculty/Staff Blogspot- Future activity Owner: Diane Brown; completed in Spring 2008

Marketing Brochure Base Package Pages: Page 1 Vision, Mission and Values Flip side college history in context Page 2 College of Engineering Flip side College of Engineering facts and figures, including student demographics Page 3 COE Distinctions Flip side student honors Page 4 COE academic programs Flip side COE academic programsleadership team Page 5 Corporate Partnerships Page 6 FAQ for Students Page 7 University Facts and Figures Message from the Dean Inside Front Cover

Marketing needs and help Support webpage plan Deans support to work webpage offline Advisory Board fund $5,000 for new design of COE webpage Dean to dedicate a full time maintenance person Advisory Board fund $6,000 for Marketing Brochure

Ideas Cast a wider net; segmenting the market Reading non customers Reaching people out of state; in state Characterize the different segments

Website--Owner Professional service update Parallel and duplicate site Control plan Milestones Each department would have a standard Who can update? Coaching and senior design project Department advisory board to help with department content

cover North Carolina A&T State University College of Engineering Interlocking A&T Team picture/McNair A day in the life of…student body will I really fit in here? Instead of Student Honors Mini Baja Geography where students fit in? world map

brand Uncompromising excellence Expect success By studentsbased on this document this is place for me (high school students) By university

Student distinctions % placement % co-ops, internships Student honors Update every year

College of engineering leadership Chairpersons point of contact Names and telephone number for a single point of contact

Corporate Page Engineering Research interest areas

Corporate partners Strong relationshipsdistinctions Pipelinehow do I get a job Strong support on distinctions page % of students that go to

FAQ Telephone numbers and links Housing, financial,

Sales Package Review Mock-up and Cost Estimate Owners and timeline Webpage Update New Business