Mix Future of Architecture: Beyond Web 2.0 and SOA Mike Platt, Web Architect, Microsoft Corp Anne Thomas Manes, VP, Burton Group Dion Hinchcliffe, CTO, Sphere of Influence

Agenda What is Spark? Web 2.0 and SOA Environment and Drivers PrinciplesModelsInhibitorsDiscussion

Spark 2 day event prior to Mix here in Las Vegas Examining the future of IT Architecture Past 2 years, future 3 years SOA, Web 2.0, Saas 30 of the top IT architects in the world Representation from suppliers, customers and analysts Examining the drivers, models and challenges in architecture that matter

Some of the participating Organizations:

Characteristics Async. / WS-* Async. / REST Communication Small (servers) Very Large No of types of devices EnterpriseConsumer SOA Web 2.0 Name CentralizedDecentralized Control LargeHuge Total Demand SlowFast Rate of change LargeHuge Total Power MediumGlobal Connectivity Large Very Large No of devices ManagedUnmanaged Organization

Environment and Drivers BusinessControlChangeCollaborationScale

Business Business Model Innovation Monetization Free / indirect / bundling Ad based revenue Transaction based pricing Subscription Models Mini / micro transactions The Long Tail Serving Micro Markets Selling Globally Low barrier to entry Consumer to enterprise movement

Control ThreatsTrustRelationshipsComplianceMonetization Conflict of Control and Change

Change Build for change Throwaway applications Agility as a first class citizen User development Asymmetric demand

Collaboration Changing Social Models (Gen U) User generated content Power of numbers Search and Discovery CommunityFolksonomies Personalization and Responsiveness Rich content (Voice / Image / Video) Ranking / Rating Ubiquitous access and connectivity Devices and networks Changing boundaries

Scale Internet as a platform Instant deployment / permanent beta High levels of bandwidth and connectivity Edge power (phone, ipod, PC) Peer to peer Rich Content support (ipod, MP4, VOIP) Lightweight tools Channel filtering and aggregation Application aggregation (mashups) Global operations

Principles Facilitation of: BusinessAdvantage Balance of Control Change and growth Connected and scale User

Models for the Future Tree of Life Edge Model Spark Model

Tree of Life Content Distilled Intelligence Supplier Producer Consumer Distributor Business

EDGE Model RelationshipManagementRichContent CollaborationDiscovery Web 2.0 SOA COMPOSITION Single User / App Global User / App

Spark Model USER

Spark Model USER PROVIDER CONSUMER EDGE Long Tail CHANGE CONTROL STANDARD MONEY

Spark Model USER PROVIDER CONSUMER Open and Scalable Services Messaging, applications, monitoring and data TRUST and RELATIONSHIPS EDGE Long Tail CHANGE CONTROL STANDARD MONEY

Spark Model USER PROVIDER CONSUMER Open and Scalable Services Messaging, applications, monitoring and data TRUST and RELATIONSHIPS COMMUNITY DISCOVERY EDGE Long Tail CHANGE CONTROL STANDARD MONEY

Spark Model USER PROVIDER CONSUMER Open and Scalable Services Messaging, applications, monitoring and data TRUST and RELATIONSHIPS COMMUNITY DISCOVERY CONTENT and METACONTENT EDGE Long Tail CHANGE CONTROL STANDARD MONEY

Community and Collaboration Blogs Wikis IM Discussion boards Conferencing (audio, video) Back channeling Bots Wikipedia

Discovery Search Tagging Ranking Rating Clouding

Relationships Identity management Friends, Family, Group management Access management Personalization Tribes and Folksonomies

Content Rich Content Image Audio Geo Video TV Movie Meta Data Microformats Attention data

Inhibitors Reach vs Rich QOS User control Factor for user composition (apps and data) Limits of the browser / PC Scale and storage Monetization models Building for emergence Meta data

More Information

Discussion

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