Social Media Trends: You Like Me, You Really “Like” Me! Moderators: Johnny Warren Jeff McMichael Billy Bass.

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Presentation transcript:

Social Media Trends: You Like Me, You Really “Like” Me! Moderators: Johnny Warren Jeff McMichael Billy Bass

 What is social media and why do I want to utilize it?  What platforms are popular and how do they work for my theatre?  Now that I have social media accounts, what do I say to my audience? Trending now…

What is Social Media?

Social media is defined as: Forms of electronic communication through which users create online communities to share information, ideas, personal messages, and other content According to Merriam-Webster…

 Social Networking  Social Sharing  Social News Break it Down!

Wikipedia Says…  Social media differentiates from traditional/industrial media in many aspects such as quality, reach, frequency, usability, immediacy, and permanence.

What platforms are popular and how do they work for my theatre?

First up…Facebook!

Show me the facts  Founded February 4 th, 2004  Over 1.15 BILLION users worldwide  699 million DAILY users  350 million PHOTOS uploaded daily  8.3 hours per MONTH average time spent on Facebook per user Stats from expandedramblings.com

Then…

…And Now

Let’s get Tweeting

Show me the facts  Founded March 21 st, 2006  Over 500 MILLION total users  200 Million MONTHLY active users  400 Million tweets sent DAILY  60% of users active on MOBILE Stats from expandedramblings.com

 “More and more businesses are joining twitter as they’ve realized it is a great way to interact with customers, whether it’s for customer services or promotion. It can attract thousands of new customers to your business, as well as allowing you to receive feedback from existing or new customers” - positivemedia.co.uk  Trendier than Facebook  Simplified Messages Why Use Twitter?

Click link below for Video! Hashtag Video

What is a #hashtag?  Hashtags act as a link to other posts that use the same hashtag  Hashtags can be used on Twitter, Instagram, and now Facebook  Use keywords, searchable topics, related content

#instagood #nofilter

Show me the facts  Founded October 6 th, 2010  150 MILLION monthly active users  7.3 million DAILY active users  40 million PHOTOS posted daily  5 million VIDEOS posted within the first 24 hours of feature availability Stats from expandedramblings.com

 Picture is worth 1,000 words  17% of teens say Instagram is the most important social network, up from 12% in 2012  Recently added video capability  Younger generation Why Use #instagram?

Youtube Yourself

Show me the facts  Founded February 14 th, 2005  Over 1 BILLION total users  4 Billion VIEWS per day  1 Billion MOBILE views per day  More than 6 Billion HOURS watched a month Stats from expandedramblings.com

 Video is KING  When video is reality, quality is a MUST  Embedding videos on websites Why Use Youtube?

Now that I Have Social Media Accounts, what do I say to my audience?

To the Charts! Inforgraphic time

The Answer is…Content Marketing Click link below for Video!

 Content Marketing is the practice of creating your own content, whether it be videos, pictures, articles, etc., and distributing that content to your audience with the goal of engaging your followers and inspiring future profitable action. Disclaimer: Content marketing is NOT direct selling of your product! What is Content Marketing?

Stephen Foster Facebook

Stephen Foster Facebook (cont.)

Idaho Shakes Facebook

TUTS Facebook Page

 The key is to stay on top of technology. There are over 300 Apps added to smartphone e-stores every day.  Trendy apps come and go, don’t be caught on the “lame train”  Instagram, Vine, Snapchat are popular photo/video apps, but one we’ve started to utilize is Capsule Cam In our ever changing world…

 Capsule Cam was created for weddings  Allows anyone you want to enter a code and start taking pictures  Custom codes are now available What is Capsule Cam?

Thank you! #doodah Stephenfoster.com facebook.com/thestephenfosterstory instagram.com/stephenfosterky twitter.com/stephenfosterky youtube.com/stephenfosterstory That’s all folks!

Stephen Foster on Youtube! u.be Click link below for Video!