The Longevity Economy The Emerging Market in Plain Sight

Jody Holtzman Senior Vice President, Thought Leadership, AARP

Envision a National Economy United States United Kingdom China Mexico Barbados Wherever 4

Now, Envision a Healthy National Economy New business formation 5

Now, Envision a Healthy National Economy Job creation 6

Now, Envision a Healthy National Economy Productivity growth 7

Now, Envision a Healthy National Economy Tax generation 8

Now, Envision a Healthy National Economy New ideas 9

Now, Envision a Healthy National Economy Disruption 10

Now, Envision a Healthy National Economy Innovation 11

Now, Envision a Healthy National Economy New business models 12

Now, Envision a Healthy National Economy Investment 13

Now, Envision a Healthy National Economy New markets 14

Now, Envision a Healthy National Economy New industries 15

Now, Envision a Healthy National Economy New economic value 16

Now, Envision a Healthy National Economy Demographic growth 17

Now, Envision a Healthy National Economy Value chains 18

Now, Envision a Healthy National Economy Supply chains 19

Now, Envision a Healthy National Economy Multiplier effects 20

Now, Envision a Healthy National Economy GDP growth 21

Now, Envision a Healthy National Economy Serving the needs, desires, and preferences of over 100 million people

That is the… Longevity Economy! 23

And, it is BIG!! US Longevity Economy “GDP” = $7.1 trillion Third largest in the WORLD! 24

And, it is BIG!! $3.1 trillion in Consumer spending 25

And, it is BIG!! Another $1.6 trillion in Health Care spending 26

And, it is BIG!! Twice as many startups created than by people in their 20s 27

…and benefits people and families of all ages and generations Generates almost 100 million jobs… 28

…and benefits people and families of all ages and generations $4.5 trillion in salary and wages 29

…and benefits people and families of all ages and generations $1.75 trillion in Federal and State & Local taxes 30

So… Why is this important?? 31

First… Because it changes the narrative about longevity and aging 32

And second… From an economic standpoint, not only can we afford this growing number of older people 33

Not only… Are they NOT a drain on the economy 34

But, rather… They are a key driver of economic growth, innovation, and new value creation 35

It is… Only in Washington, DC that addressing the needs of over 100 million people is called an unaffordable cost and financial burden 36

But… In the private sector and for entrepreneurs, addressing the needs of over 100 million people is called an opportunity 37

Mary Meeker said… There is $36 trillion in market cap that is up for disruption 38

Within the Longevity Economy… Are large areas for innovation, disruption, and investment opportunity 39

All… In verticals where products and services are sub- optimal, consumers spend a lot but “make do,” while their needs, wants, and preferences go unmet 40

For example… Transportation Travel Social Media Consumer Electronics Retail Education 41

And… Health & Wellness 42

Increasingly, the Longevity Economy… Is being viewed as too big to ignore! 43

Over 40… Notable VCs, making multiple investments in the 50+ space 47

More info: THANK YOU!!