How to Create Facebook Ads that Get Clicks

Welcome When creating ads... Facebook isnt unique…they just use different formatting guides It all boils down to understanding: 1. The basic principles of media advertising 2. What makes an ad work

The Why Youll hit every ad target when you understand: Your target market When she uses Facebook and why Your Facebook advertising goals How Facebook thinks

Determining Who You Want to Reach Once you have your target subscriber down, take it further by understanding what shes doing on Facebook. Is she: Playing a game Chatting Posting updates Promoting herself Browsing Alleviating loneliness

Facebooks Advertising Goals Not only make money but... Please Investors Cement position as most powerful social platform Cater to small business Reach every area of social interaction

Facebooks Advertising Goals What does Facebook think about your advertising dollars? You are the target demographic theyre trying to reach! With that in mind, Facebook has simplified its ad creation process!

Your Facebook Advertising Goals Ask yourself what specific goal applies to your campaign. Is it to: 1. Increase your number of fans? 2. Improve your reach? 3. Increase your sharing power? 4. Increase your engagement?

Why Do Businesses Go for the like Power? The Strategy: 1. Attract as many interactive followers 2. People like to engage (not buy) You get the like but not the engagement or activity.

Why Do Businesses Go for the like Power? When compared to Peoples Jewellers (39,671 likes)... Q Q If 80 of your 89 likes had actually clicked through, read your page, left comments or liked a post...who really has the higher rate of engagement – Yours with interactivity and action or the one who just has a high number of likes?

More Importantly Who is building trust? 2. Who is creating a solid reputation? 3. Who is attracting fans who will interact? Its not enough to attract likes alone. You need interactive, passionate engagement in order to expand your reach.

Your Goal Should Be To: Make them interact with your page and bring it to life (build a community) Share your content (to increase your reach)

Social Proof? Fans are much more likely to jump into discussion with their two-cents worth, increasing your reach to people outside of your circle. Your posts will automatically be targeted to more people if you are paying Facebook for an ad or a Sponsored Story.

The Biggest Mistake? Not keeping your goals and the psychology and habits of social media users – regardless of their niches demographics – in mind.

The How-To Super Simple to Create! Facebook lays out a simple plan for setting up your campaign!

Types of Facebook Ads Sponsored Story A post on your Facebook Page by or about a follower that is turned into a paid ad

Types of Facebook Ads Post Ad Created from an actual post, turned into a paid ad and delivered via individual news feeds to pre-qualified users.

Types of Facebook Ads Web Ads People click through to an external website you own, rather than a Facebook page.

Types of Facebook Ads Social Ad People click through to your Facebook page or event

Types of Facebook Ads Mobile Ad Facebook ads specifically set to display on mobiles

Facebook Power Editor You will find the Power Editor in your regular Ads/manage section, in the left hand sidebar. Its a Google Chrome plug- in, so youll need to make sure you download and use it.

Facebook Power Editor Power editor allows you to choose exactly where you want your Ads displayed. In the News Feed In the News Feed and right-hand sidebar In mobile ads Works well with Windows, Mac and Linux.

Elements of a Successful Facebook Ad 1. Use a Graphic to catch their eye – You need to grab their attention and get your target audience to read your ad.

Elements of a Successful Facebook Ad 2. Use a Highly relevant graphic – dont undo your main message. Use light colors, not gloomy negative colors Keep in tune with your message Use a graphic that has the same message as your ad, not one that will give the wrong impression

Elements of a Successful Facebook Ad 3. Use a simple graphic with large elements Ad graphics are small Mobile ads are even smaller Make sure it makes sense in both places

Elements of a Successful Facebook Ad 4. Be Creative! Make use of every bit of Facebook real estate Use best words Use best graphic Use best header Brainstorm several versions

Elements of a Successful Facebook Ad 5. Seek Feedback From Staff From Your VA From Your Trusted Fans From Business Peers Ask them which version they liked best and why!

Elements of a Successful Facebook Ad 6. Be Discriminating Dont say This graphics will do... Dont say Thats good enough, well see how it goes Say Thats perfect!

Elements of a Successful Facebook Ad 7. Spell-check and proof your add multiple times. Spelling is the main reason Facebook ads dont get approved. 8. Read and follow Facebooks ad guidelines 9. Have one single, clear focus – Make your benefit specific. 10. Feature your brand – brand prominence is crutial. 11. Speak their language.

Elements of a Successful Facebook Ad 12. Remember to reward! If you can include some reward, do it! Rewards can be: Samples Coupons Contest prizes

How to Make Sure Your Ad is Remembered 1. Make sure there is one single, incredibly clear focus 2. Make sure your brand is clearly presented 3. Pay attention to voice and tone 4. Was your message clear? 5. Did it engage emotions? 6. Is the a reward? Promise a prize Provoke curiosity Entertain Make people feel happy Touch Emotions

Facebook Ad Mistakes Here are three important mistakes to never make: 1. Not following Facebook ad guidelines 2. Dont be obscure 3. Dont be mislead!

Your Homework Analyze the 10 Facebook ads at the end of your workbook. Study them and see if you can tell why each one is so effective. A picture paints one thousand words. That goes for short Facebook ads too!