Catherine Davis Anna Goetz Corinne Gundersen Lauren Werner

History 1903-Dayton Dept. Store opened in Minneapolis 1954-J.L. Hudson opened Northland center Two Companies merged in 1971 to become Dayton Hudson Corp. (DHC) Over the years, DHC created Target stores and acquired Mervyn’s and Marshall Field’s 2000-DHC changed its name to Target Corporation and crafted this logo Target Corporation is America’s second largest general merchandise retailer

Corporate Identity System Logo: Red Bull's-eye with Target Corporation written above it Slogans: Target- “Expect more…Pay less” Mervyn’s- “Big brands…small prices”

Target Corporation Nationwide Stores: Target-1,167 Mervyn’s-265 Marshall Field’s-64 Target Corporation has 280,000 employees in 47 states

Target Corporation Cont. Upscale and Moderate price stores to Full-Scale department stores 2001 Revenues: Target-82% Mervyn’s-10% Marshall Field’s-7%

Principle Products and Services Clothes for men, women and children Featuring Mossimo, Swell by Cynthia Rowley and Ilene Rosenzweig, Liz Lange, Michael Graves and Cherokee Toiletries, Electronics, Toys, Sporting Goods, Housewares

Finance Market Capital-$23,871,500,000 Last Year Revenue-$27,757,000,000 14,000 Shareholders million outstanding shares

Finance Cont Five-Year summary Year Sales Net Income 2001 $ 39,888,000,000 $ 1,368,000, $ 36,903,000,000 $ 1,264,000, $ 33,702,000,000 $ 1,144,000, $ 30,662,000,000 $ 935,000, $ 27,487,000,000 $ 751,000,000

Strengths Brand Image -Target-”Expect More…Pay Less” -Mervyn’s-”Big Brands at Small Prices” New Wave of Advertising High level of quality and satisfaction Fairly new company and stores Stores have access to more than 100,000 different items from more than 10,000 different vendors

Strengths Cont. Customer Service Create friendly, helpful minded employees to make shopping at Target Corp. stores a pleasant experience The Customer Service Center is open 7a.m.-8p.m. CST seven days a week 80% of all calls are answered within 20 seconds 100% of s are responded to within 8 hours

Strengths Cont. Community Service In 2001 Target Corp. gave over 2.5% ($86 million) of their income to charities Ranked #1 on Forbes Magazine list of America’s Top Philanthropic Companies 1946-Tradition of giving back to the community began-$400 million has been given back No Child Left Behind program

Weaknesses Behind Wal-Mart in quarterly earnings No greeter to welcome patrons Misconception that low price is evident of low quality Lack of recognition of Mervyn’s and Marshall Field’s

Competitors Bed Bath&Beyond Best Buy CVS Costco Wholesale Dillard’s Dollar General Federated Foot Locker J.C. Penney Kmart Linens ‘n Things Nordstrom Saks Inc. Sears Spiegel The Gap Kroger Neiman Marcus Toys “R” Us Wal-Mart

Threats Perception of product quality Key competitors Federated Kmart Wal-Mart

Improving Reputation Building guest loyalty and enhancing profitability Use of the Internet Community involvement Continuous growth and expansion through construction of new stores

Recommendation Plan Publics Middle-class families and year olds Objectives Increase awareness of quality of goods Increase corporation unity among three stores Increase nationwide awareness of Marshall Field’s and Mervyn’s stores

Recommendation Plan Cont. Strategy-Increase unity among stores Tactics “Expect More…Pay Less” Place Target Corporation logo on all ads for Target, Marshall Field’s and Mervyn’s Strategy-Promote quality of goods Tactics Continue to bring in emerging designers Highlight designers and first-hand accounts in advertisements

Recommendation Plan Cont. Strategy-Increase awareness of all Target Corporation stores Tactics “A Store, A State”