Propaganda Techniques How authors persuade you to believe whatever they want

Name Calling Propaganda Technique Definition Name Calling Labeling people with negative words Often in politics or wartime - “Commie” or “terrorist”

Name Calling

Republicans have begun to emphasis Barack Obama's middle name Hussein in an attempt to spread doubts about his patriotism and raise fears among voters that he is a closet Muslim.

“lady sented body wash” Name Calling Old Spice “lady sented body wash” “Anything can happen when your man smells like Old Spice and not a lady.” Name-Calling Commercial http://www.youtube.com/watch?v=owGykVbfgUE&feature=player_detailpage

Transfer Propaganda Technique Definition Transfer presents a positive image or idea and attaches the positive feelings to another idea.

McDonald's Chicken Dance http://www.youtube.com/watch?v=OFayPSM3I-A&feature=related e-trade baby http://www.youtube.com/watch?v=x0GsNhLt9Ds

Bandwagon Propaganda Technique Definition Bandwagon -Following the crowd -Doing it because everyone else is

Bandwagon

Bandwagon verison commercial http://www.youtube.com/watch?v=14CKzskjn4s

Red Herring Propaganda Technique Definition Red Herring -Distracting with an unrelated point -"winning" an argument by leading attention away from the argument and to another topic.

Red Herring Nike http://www.youtube.com/watch?v=jlXRengzZoc

Never-ware cookware will look beautiful on your shelf for generations! Red Herring Video Games: Collecting inventory items or items of scenery (usually meant to distract or take up time from a quest or goal) Never-ware cookware will look beautiful on your shelf for generations! No mention of its cooking value is made.

Red Herring What is this an advertisement for?

Shoes! Perfume!

Emotional Appeal Propaganda Technique Definition Emotional Appeal -Arousing emotions so people will agree with you -Connect human need (feeling liked, joy) with a product

Army Strong http://crackle They connect a feeling with this organization. Army strong http://www.youtube.com/watch?v=YSbCnWe6e1o

Emotional Appeal Christian Children's Fund http://www.youtube.com/watch?v=KcBLYxCzFgw

Testimonial Propaganda Technique Definition Testimonial -using a celebrity to sell/convince -if a celebrity (who has it together) like this, then there must be something to it

Testimonial Testimonial Mike Huckabee http://www.youtube.com/watch?v=EjYv2YW6azE&feature=BF&list=PL7E6AF6C6D499F972&index=11

Testimonial

Repetition Propaganda Technique Definition Repetition -repeating word/jingle over and over and over and over so that it gets stuck in the head or taken as true

Repetition A good example of this is the claim that Saddam Hussein was responsible for the terrorist attacks of September 11, 2001. No evidence has been found suggesting collaboration between Iraq and the Al Qaeda network, yet Bush administration officials have repeatedly mentioned the two in tandem. As a result, a recent opinion survey by the Council on Foreign Relations shows that more than 40 percent of the American people believe that some or all of the attackers on 9/11 were Iraqi nationals, when in fact none were. http://www.sourcewatch.org/index.php?title=Repetition"

Repetition Head On Commercial http://www.youtube.com/watch?v=f_SwD7RveNE&feature=related

Glittering Generalities Propaganda Technique Definition Glittering Generalities -Using vague slogans or catchphrases without supporting info or reason (freedom, honor)

Glittering Generalities Redbull Commercial http://www.youtube.com/watch?v=8x9iYweART4 Duck and Cover http://www.archive.org/details/DuckandC1951

Glittering Generalities

Stereotypes Propaganda Technique Definition Stereotypes -When you make a generalization or an assumption about a group of people.

Stereotypes “A student who doesn’t do his homework is a bad student Stereotypes “A student who doesn’t do his homework is a bad student.” “Blonds are dumb.” “Athletes are bullies.”

Stereotypes Stereotypes in media http://www.youtube.com/watch?v=fS3e-n8Mj7I&feature=related red bull http://www.youtube.com/watch?v=nKuhEI0IrIQ&feature=related

Fear Propaganda Technique Definition Fear -Scaring people in order to make them believe in what you are saying or selling.

Fear

Fear Y2K Commercial http://www.youtube.com/watch?v=x6HyPJpzaHg

Appeal to Number, Facts, & Statistics Propaganda Technique Definition Appeal to Number, Facts, & Statistics -Using large numbers or misleading facts and statistics to confuse

Appeal to Number, Facts, & Statistics -“Coroners have found that 80% of people’s colons are blocked with waste.” -“On average, 6 out of 7 dentists prefer Colgate.”

Plain Folks Propaganda Technique Definition Plain Folks the speaker presents him or herself as an Average Joe, a common person who can understand and empathize with a listener's concerns.

Plain Folks

Quiz: Name that Propaganda Pepsi Truck Rock the Vote http://www.youtube.com/watch?v=eXfNnSOOoVc http://www.youtube.com/watch?v=nkCGHxD880I&feature=related Mac Smoke Alarm http://www.youtube.com/watch?v=KNnX6XRQBec&feature=related http://www.youtube.com/watch?v=YfLaiTkOBRE Outback Steakhouse Hungry Man http://www.youtube.com/watch?v=tswvz_cG9LY&feature=related http://www.youtube.com/watch?v=9tovXDScl3k Trident http://www.youtube.com/watch?v=Gf_Jk1zLisg