Media Playground 2013 #mtplayground Social TV analytics A look at the new engagement metrics An overview of the social TV market and SecondSync analysis.

Slides:



Advertisements
Similar presentations
Global Sponsorship Opportunities 3 rd February 2011.
Advertisements

Very Fashion Clinic. Key facts Client: Very Agency: Carat Objectives: Drive brand awareness of Very.co.uk Position the brand amongst women years.
Tablet ownership and behaviour 1 Results from YouGov survey conducted 28 th – 31 st December 2012.
SOCIAL MEDIA FOR BUSINESS Effectively leveraging this powerful marketing tool. Eric D. Schulz Co-Director of Strategic Marketing and Brand Management.
Rashida Jamil WHY COMPANIES ARE IN NEED OF MOBILE DEVELOPERS.
Media Playground th March – RBS London Screen What’s changed in the past 12 months?
1 ENTERTAINMENT TONIGHT! A GUIDE TO REACHING ENTERTAINMENT AUDIENCES ON MICROSOFT ADVERTISING Source: 1) (Source: eMarketer, Nov 2011) 2) Source: Nielsen.
LANDSCAPE 2012 Engagement and Radio 1. LANDSCAPE % A personal, para-social interaction with their favorite Radio personality 79% Listen longer.
June 2, What you need to keep in mind… According to Prospectiv’s nationwide Travel Poll, more than 83% of travelers in the U.S. use the Internet.
Can LinkedIn increase business & consumer engagement? 2013 Payroll Giving Conference, 25 Jun 2013 Emily Miller, MD & LinkedIn Trainer.
 KINDLE  MULCH  DECOPAGE CRAFTS  PEST CONTROL  TRIVETS  IN PLACE OF PACKING STYROFOAM.
Welcome Twitter as an effective marketing tool Our aim today… For you to leave today with more confidence to use Twitter as an effective marketing tool…
Using Social Media Gemma Parkhouse Head of Marketing & Communications, ExCeL London.
Sarah Mueller Veridian What the # is Twitter?
Five Easy Steps To Getting Started Social Media. o 15m people in the UK use Twitter o Over 10m businessmen and women have profiles on LinkedIn o 33m people.
@MediatelNews #MTresearch Event partners: Connected Screens Connected Consumers.
Is Social Media right for you? by Social Media Travelers
SOCIAL MEDIA. TODAY Business Today Social Media Importance What is Social Media Social Media Platforms Facebook & Twitter Accounts.
Coca-Cola’s: “Share a Coke” Campaign Team 4 Amber Stephanie Nicoletta Lisa
How to Write Twitter Messages That REALLY Sell! Author: Christine Dyer, Creator and Founder of BridalTweet.com This document contains proprietary information.
Social Media Sessions Social Media - Research Alan Long Senior Account Director.
The Rise of Social Media Understanding the Past, Exploring the Present & Projecting the Future Terri Holley, MS CPCC Creative Blog Solutions.
Social Media Marketing How to make it successful?.
Efecto Cocuyo Journalism that
Implementing Efficient & Effective Social Marketing Strategies for YOUR Business.
By Anil Bharadwaj Secretary General Federation of Indian Micro and Small & Medium Enterprises (FISME) Increasing chamber of commerce outreach & the power.
+ Social Media proposal Presented by- Social Club Media 18 th July.
Social Media Marketing for your Small Business. phone: website:
Welcome Social Media Basics. Who: Three social chicks with a passion for engagement, collaboration and building relationships online and
Top 5 Facebook Tips Mark Smith Rosemary Turner. What is Facebook? Users create a personalised profile for themselves and then add people as friends to.
Plugging In Connecting with your Membership On Line T HE A MERICAN L EGION.
Geoff Holt Getting your message out there…. The Buying Cycle Awareness Knowledge Liking Preference Conviction Purchase Comfort.
The Newspaper Industry Today Newspaper Vitality Ten Points.
Summary of activities in Promotional Activity 2014 was a year of extraordinary activity as Unique Venues of London celebrated its 21 st Anniversary.
C OMMUNICATIONS An Overview Richard Edwards – Chair, Communications Committee Janice Lichtenwaldt - Communications Director Global Sustainable Tourism.
IABNZ presents… Social Media Marketing October representing NZ's fastest growing and exciting industry 1.
Social Media 101 An Overview of Social Media Basics.
2015 Analytical Summary. What We Do Have Your Business In Front Of 1,000,000+ People Over The Next 12 Months. Last year, over 97 million people visited.
Social Media. What is social media? 1.Websites and applications that enable users to create and share content or to participate in social networking.
SOCIAL SALES & MARKETING TOOLS for Industrial Businesses.
Why is social networking beneficial to Target? Jessica Valle Liliana Vizarreta March 31, 2010.
2015 Analytical Summary. What We Do Have Your Business In Front Of 1,000,000+ People Over The Next 12 Months. Last year, over 97 million people visited.
Brenna Patterson|Jenna Quiring|Allison Riggs| Kala’e Parish “Twitter is word-of-mouth marketing on steroids.” –Adam Franklin, journalist.
The Guardian and The Observer: Audience profiles.
Hutchison Telephone (Macau) Company Limited Online Marketing Proposal (January 2011)
Social Media 101: LinkedIn. Agenda Personal Background Social Media Background Why LinkedIn? How do you use LinkedIn, in general? – Profile Setup – What.
This week on social media Oct 29 th -Nov 4 th. General stats.
 To understand the power of social network sites, especially Facebook, you can watch this video:  G5Sqc
MEDIA & COMMUNICATIONS.  More than 800 million Facebook users  Over 100 million Twitter users  64 million LinkedIn users in North America alone  1.
MAGAZINE MEDIA – MARKET OVERVIEW THE BASICS. MAGAZINE MEDIA AT A GLANCE Source: NRS PADD I BRAD Magazine media reaches 38 million adults every month 2500+
Get the Word Out: Using Facebook and Twitter for Outreach and Community Building Cliff Landis Web Services Librarian Georgia State University.
VITAL. From mobile web, to twitter and Facebook, magazine media publishers have transformed themselves into multi-platform providers of high quality original.
Presented by: Empower Your Business Using Social Media.
@ nicorosstweet Measuring Social Media #eventprofs.
Mark Darley Group HR Manager Scotland and Northern Ireland.
Impressions since the page launched
The New Era of Mobile First
@2017 Magazine 360°. All rights reserved.
Social Media Competitive Analysis
Sampling of Brands: TV Spend vs. “Social Actions” Q4 YOY % Increase
Social Media Boot Camp Twitter: Wrap-up Webinar.
“Average Audience” During Any Given Minute Highlights The Engagement Gap Between TV & Digital Platforms 9x more people are watching ad-supported TV content.
How to use the web to let users' ideas lead your work
By And Large, Brands With Increased TV Spend Saw Much Greater Online Consumer Engagement And Vice Versa 19 of the 25 Automotive Manufacturers (76%) Analyzed.
Advertising, Branding, and social media
“Millennial Average Audience” Shows The Continued Large Engagement Gap Between TV & Digital Platforms 4x more Millennials are watching TV than are on Facebook.
Advertising, Branding, and social media
“The Magic of Twitter”.
ADDITIONAL AUDIENCE Over half of the NZ population are now watching some form of online video throughout the week. The increase of online watching is due.
Social Media Analytics Template
Presentation transcript:

Media Playground 2013 #mtplayground Social TV analytics A look at the new engagement metrics An overview of the social TV market and SecondSync analysis of Twitter conversations around TV programmes. What are the implications for both advertisers and the TV industry? Julie MacManusMediaTel th March 2013

Media Playground 2013 #mtplayground 40% of all Twitter traffic around peak time is about TV 6 million UK Twitter users tweeted about TV (Jan – Oct 2012) 60% of UK Twitter users use Twitter while watching TV Twitter & TV Twitter UK Internal 2012: SecondSync 2012

Media Playground 2013 #mtplayground Connected Consumer / SecondSync 2013

Media Playground 2013 #mtplayground SecondSync 2012

Media Playground 2013 #mtplayground SecondSync 2012

Media Playground 2013 #mtplayground

Freeview Made in Chelsea Advert

Media Playground 2013 #mtplayground

#DancePonyDance

Media Playground 2013 #mtplayground Tweets mentioning John Lewis pre and post “The long wait” launch

Media Playground 2013 #mtplayground UK Census 2011/UKOM Nielsen Dec monthly averages: UKOM Nielsen/MediaTel Average monthly users 2012 Facebook Twitter users age profile vs the population Twitter

Media Playground 2013 #mtplayground 54 million Facebook mentions of Super Bowl vs 24 million tweets 90% of brand conversations happen offline 44% of people use social networks every week Facebook/Twitter UK Internal 2012: SecondSync 2012/Keller Fay/Nielsen

Media Playground 2013 #mtplayground

Thank you Media Playground th March – RBS MediaTel Group UK

Feedback: Privacy Policy Feedback
Do Not Sell My Personal Information
About project: SlidePlayer Terms of Service

© 2024 SlidePlayer.com. Inc. All rights reserved.