Jon Ray, Field Marketing Lead Running Your Business Online

What is Texas Get Your Business Online? A new program from Google that provides an easy, free, and fast way to get your business online. Heres what you get: A free, easy-to-build, professional website A free customized domain name and hosting for one year A free local business listing on Google Places Free tools, resources, and local events 2

Googles search and advertising tools generated $64 billion of economic activity in 2010 Being online leads to economic growth 3

Source: BIA/Kelsey Group, User View Wave VII, May % of consumers now use online media when researching products or services in their local area Customers are online – can they find you? 4

Get Found Helping customers find your shop or office with Google Places–for free. Attract Customers Helping promote your business with ads and recommendations through social search. AdWords – Google +1 – AdWords Express Market Intelligence Helping you analyze website traffic to identify why people are coming to your site. Office Productivity Helping you reduce costs and become more productive at the office. Overview of Googles online tools 5

Your Website on Google

Your website on Google In this section well cover: The anatomy of a search engine results page An introduction to search engine optimization Tips for promoting your website An introduction to Webmaster Central 7

Query (Keyword) The anatomy of a search results page 8

6 Organic Results Organic results on a search results page 9

Ads (Google AdWords) The anatomy of a search results page 10

Local Results (Places Pages) The anatomy of a search results page 11

Content is king: Use keywords Be engaging (attract links) Keep it fresh (blogger.com) Use Webmaster Tools (google.com/webmasters) Alerts Notifications Data Use caution & set realistic expectations Search Engine Optimization (SEO) 12

1.Use for efficient, inexpensive communication. 2.Use social media to develop relationships with fans. 3.Promote your website on receipts and other print materials. 4.Give people an incentive to visit you online. 5.Invite happy customers to write reviews. More tips for promoting your website 13

Webmaster Central What you can get out of it: Sitemap submissions Actionable info on how Google and humans see your site Early warnings (such as accidentally blocking Google) Helpful resources: New tools & best practices Webmaster info & policies SEO Starter Guide Answers from other webmasters 14

Introducing Social Search 15

Search is becoming more social In this section well cover: The ways Search is becoming social An introduction to the +1 Button How the +1 Button works Adding the +1 Button to your site 16

Consumers trust people they know 17 Sources: Econsultancy July 2009, Harris Interactive June % Of consumers online trust recommendations from people they know 90 % Of consumers online trust recommendations from people they know 71 % Say reviews from family members or friends influence purchase decisions 71 % Say reviews from family members or friends influence purchase decisions

Today, sharing methods dont surface 18 Anyone know a good hotel in Madrid? Today 6 months ago I stayed at the best hotel in Madrid! Recommendations get lost in Activity streams inboxes

Available on: Google search results Google search ads 3 rd Party sites Available on: Google search results Google search ads 3 rd Party sites The +1 button, recommendations redesigned 19

Brians friend Mary now sees a personal annotation showing that Brian +1d it. Brian clicks the +1 button next to your ad or organic search result. How the +1 button button works 20

Recommendations by Google 21 Searchers see personalized annotations from: Gmail chat buddies Google contacts in the My Contacts group Google+ Circles People theyre following in Reader & Buzz Google shows recommendations from your connections:

…their friends and contacts see personal annotations when your website appears in search results and ads with the same final landing page URL. When a visitor clicks the +1 button on your website… +1 button on your website 22

Google Places

In this section well cover: An introduction to Google Places The anatomy of a Places page Creating offers (coupons) in Places 24

Local Listings on Google Maps Local Listings on Google Search Results 20% of searches on Google are related to location Product overview: Google Places How does it work? People search Google and Google Maps to find local businesses Business listings are gathered from many sources including: Websites Yellow pages data Direct feed and submissions Businesses can add or edit their business listings via Google Places 25

Reviews Images Ratings Details Map and Street View Ads Accurate address & phone Anatomy of a Place Page 26

Add offers to your listing for free 27

Measure impact Metrics Dashboard Monitor your listing using the Google Places dashboard. How many people saw your business listing? What searches sent traffic to your business listing? Make advertising and expansion decisions with data you cant get anywhere else! 28

Step 1: Go to google.com/places and select Get your business found on Google Step 2: Enter your country and business phone number Step 3: Enter/edit business details Step 4: Verify your listing Getting started with Google Places 29

Attract Customers

Attract customers In this section well cover: An introduction to Google AdWords & AdWords Express. Well address questions like: How much does it cost? How do I control where ads show and what they say? Can I track it? 31

Traditional AdvertisingAdvertising Through Google Customers A paradigm shift 32

Pays for the visitor to their site You pay only for clicks 33

Youre in control AdWords gives you the flexibility to meet goals and be successful You control the cost You decide where ads appear You control marketing messages No minimum term length Determine your exact ROI 34 Sign-up at: adwords.google.com

NEW! AdWords Express 35

Market Intelligence

In this section well cover: An introduction to Google Analytics. Well address questions like: Why does tracking matter? How can GA help my business or organization? What kinds of reports can I see? Plus: Google Insights for Search Google Alerts 37

Missed Opportunities Website Visitors Who Did Not Become Customers Why analytics and website optimization matter 38

26 Am I creating effective content? How can I improve site interaction? What keywords did they use to get there? Where are my visitors coming from? Where are visitors abandoning my shopping cart? Why? Find Answers to Difficult Questions Product overview: Google Analytics 39

Visitors overview 40

Search engines and keywords 41

Gain insights into what the world is searching for Product overview: Google Insights for Search 42

To Google Insights to predict product sales 43

Product overview: Google Alerts 44

Google Apps

Product overview: Google Apps In this section well cover: An introduction to Google Apps Gmail Google Docs, including: Word processing Spreadsheets Presentations Google Calendar 46

Product overview: Google Apps 47

Product overview: Gmail 48

Product overview: Google Docs and Spreadsheets 49

Product overview: Calendar 50

Recap

Google Places Google Places helps customers find your shop or office – for free. Google AdWords & Social Search AdWords promotes your business with ads. +1 helps customers find you through recommendations. Google Analytics, Alerts, Insights Google Analytics helps you analyze your website traffic – for free. Google Apps Google Apps reduces costs and helps you become more productive at the office. After this session you should know about... 52

You will need a Google account 53

Google AdWords: adwords.google.com Google Places: Google Analytics: Google Apps: Thank You! 54