Online Ordering: Tips for Success John Mills, GRS Sales Manager John Weatherston, Johns Pizza Café Roy Bullard, Pizza Guys.

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Presentation transcript:

Online Ordering: Tips for Success John Mills, GRS Sales Manager John Weatherston, Johns Pizza Café Roy Bullard, Pizza Guys

State of the Industry: Online Ordering Cornell U. – Sept Report Surveyed 326 restaurants & chains & 490 consumers Who Has Online Ordering? 23% of large restaurant chains 60.7% of Pizza Who has ordered online? 50% of internet users

State of the Industry: Online Ordering Benefits Seen By Consumers What Restaurant Owners Think: Convenience What Actual Consumers Think: Control over the process What Non-Online Restaurants Worry About: Technology Anxiety Need for Interaction Consumer research de-bunks these concerns!

State of the Industry: Online Ordering Benefits Seen by Operators: Check Averages Higher - but only by 2% ? Other studies have shown upwards of 25% Order Volume Increased say 29% Customer Satisfaction Increased say 27% Promotions worked better say 52% Labor Savings say 38.1 % Increased order accuracy say 21.4%

State of the Industry: Online Ordering

Consumers Perceive Control: Easy to customize the order Choose payment & delivery details Know their data is secure Know order will be ready when promised Confirmation s Delivery time estimates Progress reports Ease of use and navigation Separate pickup line for takeout orders

So – How to Maximize Increase adoption of web ordering Increase frequency of orders Increase ticket average Reduce labor costs Increase customer satisfaction

Increase Adoption How do you drive business to your Online Ordering? All Marketing needs to point to Online Ordering. Special online-only incentives Print Advertising Social Media (Facebook, Twitter, etc) Flyers / Table Tents On Hold Messages Website Pizza Boxes Signage

Increase Frequency Keep in touch with your customers! Twitter & Facebook Online Order Incentives Smart Phone app. SalesBuilder- Customer Loyalty app.

SmartPhone & SalesBuilder Tip: Coupon codes will go viral. Use the unique code per customer feature for really great offers

Increase Ticket Average Pictures : Worth the Investment

Increase Ticket Average 3 Types of Upsell! #1 Item Level Upsell

Increase Ticket Average 3 Types of Upsell! #2 True Item Upsell

Increase Ticket Average 3 Types of Upsell! #3 Final Upsell

Our Panel Online Launch Guide: John Weatherston, Johns Pizza Café Roy Bullard, Pizza Guys