Click to Start Party Cow Marketing Presentation: -Kyle Hart -Brittany Ellert -Guillaume Bouvier -Mahmoud Rezk

S.W.O.T. Strength, Weakness, Opportunity, Threat Target Market Marketing Objectives Value Proposition and Maps Marketing Mix-4 P’s Marketing Calendar Financial Arrangements Summary

Strengths Local- ”Made in the community to support the community.” Support Good Causes Non-Soy Based Cajun Flavor Eye-Catching Package Weakness Production Ability Single Flavor

Opportunities Veggie food market expected to double in next four years 85% veggie burger consumers also eat meat Other Trends Threats Competitors: Garden Burger, Boca Burger, MorningStar Offer of more flavors Highly Competive Industry Relatively New Industry

Vegetarians Semi-Vegetarians Specifically Ages College Students Research show that 6% of years old are vegetarian vs. only 2% of adults in general. Approximately 7,000 vegetarians in Ada County

To successfully enter the Veggie Burger market in the first year, and establish the Party Cow name as a major competitor. Sell 77,193 packages of Party Cow in the first year

To offer a vegetarian burger at a price that is competitive with existing veggie burgers, but to provide a more enticing, unique, and community oriented product. To Pay the Same for More

Locally made & Charitable Non-Soy & Eye Catching Package

Product Place/Distribution Promotion Price

FrontBack

Grocery Outlets Albertson’s Fred Meyer WinCo Wal-Mart Boise Co-Op Others as available Restaurant BSU through Fine Host Services

Package Bold, Eye-Catching Charitable Support Good Causes Advertise Local TV Radio News Paper Website Coupons Event Sponsorship Personal Selling to Retailers

Pay the Same for More… Sell to Retailers for $3.20 Retailers sell for $3.75

Great Investment Fast Growing Market Well Advertised Receptive Target Market

QUESTIONS?