What are the “5 W’s and How ?” The 5 W’s and How is a way of pulling out significant details in an article.

Slides:



Advertisements
Similar presentations
E202 September 1 st, WELCOME LADIES AND GENTLEMEN! Today we will do the following: 1.Whos your daddy (PAPA)? Review 2.Identifying PAPA in film 3.Short.
Advertisements

Part 1 Marketing Dynamics
SHAZAM YOUR TV! BY: HANA JACOVER & TIM NICKLAS. SHAZAM-WHAT IS IT? Do you ever hear a jingle or song that you wish you knew the title or artist of? SHAZAM.
Card Stacking Propaganda
TOMS A UNIQUE MARKETING STORY. BACKGROUND Blake Mycoskie created TOMS shoes four years ago Contestant on Amazing Race Simple message: With every pair.
Develop marketing strategies to guide marketing tactics
Market Research L.O. To understand what market research is To understand why market research is important To create your own market research questionnaire.
Advertising “Tricks of the Trade”. Introduction  Advertisers use many different methods to get consumers to buy their products. Often, what they try.
 Every writer has a purpose in mind when he/she writes.   The purpose that the writer chooses will determine what kind of style, word choice, and structure.
Analysis of Digital Media Channels & IMC Campaigns Communication 359 Joseph Green 10/22/2013.
What if…. …I owned a factory that made uniform shirts…work uniforms…school uniforms…
Author’s Purpose & Point of View
Word partnerships questions
Shifts in the Demand Curve Chapter 4 Section 2
Reading Log Book Report
Food. Objectives In this section, you will… Examine the factors that influence their families’ eating habits. Use viewing skills and strategies to understand.
An attempt to spread marketing message that spreads quickly and exponentially among consumers to increase brand awareness. Video clips, Flash Games, Images,
ROLE AND IMPORTANCE OF MARKET RESEARCH  Process of collecting and analyzing data for a good/service in a market  Analyzing consumer reaction to eg.
ADVERTISE THIS! Our Product Name: Price: Where to buy it: How to use it and good points:
1 Chapter pp A Look at Wants and Needs.
 Demand- the desire to own something AND the ability to pay for it.  The Law of Demand PRICE GOES UP DEMAND GOES DOWN AND…. As price goes down, you.
Shift in the Demand Curve Consumer Economics. Change in Demand A change in demand is a shift in the WHOLE demand curve. People are willing to buy more.
Reflective practice Session 4 – Working together.
Publicity & Public Relations. The Marketing Mix Product Price Place Promotion.
Business Communication Ms. Terri Yueh MARI LEA AUSTRIA F
KFC Just In Time.
CRITICAL READING & ACADEMIC REGISTER. IN- CLASS ACTIVITY: GOING TO THE DOGS.
Opinion Writing Narrative Writing Informative Writing.
Parameters VS. Statistics and Samples & Census How do we compare statistics and parameters? M2 Unit 4: Day 3.
4.00 Acquire a foundational knowledge of promotion to understand its nature and scope 4.01A Explain the role of promotion as a marketing function.
+ Point-Of-View Mrs. Reinhart. + Point of View vs. Perspective Point of view is the view point of the story – what part of which characters you get see.
Philippe Corbisier journalist at UPI (United Press International) « DOMINO’S PIZZA » COMMUNICATION PLAN ANALYSIS Press marketing.
1-3. Answers will vary. 1 and 2. Answers will vary. However, nutritionists recommend eating a balanced diet of foods from all four groups pictured.
Marketing Research. Monday, February 23 Give a couple examples of Marketing Research. Give a couple examples of Marketing Research. Why do you think Marketing.
PIZZA WAREHOUSES Manufacturing Unique Marketing Solutions.
Unit 2 Healthy eating Speaking &writing. Rules for the class discussion: 1. Only one question/statement allowed for each student. 2. Students should speak.
P ERSUASIVE WRITING Advertising. W HAT IS ADVERTISING ? Advertising is a tool used to get people to want to buy something. The main reason ads are created.
Marketing Research.
WHAT IS AN AD? WHAT MAKES ADS WORK? LET’S MAKE AN AD?
Graphing the Demand Curve A. A demand schedule is a table of prices and the quantity demanded at each price. B. Lists quantity demanded at different prices.
Define the following terms: Hold for discussion Write the answers to these: Law of Demand: Substitution Effect: Give example Diminishing Marginal Utility:
Reading 1.How does the language used in ads differ from ordinary language? 2. How do companies choose names for their products? 3. Why do people need.
By: Lissette Colón PUR 3000 Case Study: Domino’s Turn-Around Campaign.
READING STRATEGIES Thinking About How You Read Metacognition: Thinking About How You Think Before you can truly improve your reading skills, you need.
FRIDAY FOCUS: 3/27/15. Important Reading Test Terminology Paragraph: A group of sentences organized around a topic, a main idea about the topic, and details.
What is Economics? The way a community or society produces and exchanges goods and services they want.
Article: No one knows better than Mom, right? Source: John Koten “You aren’t paranoid if you feel someone eyes you constantly.”
P ERSUASIVE WRITING - ADVERTISING Ad targeting and techniques.
Public Service Announcement: Domestic Violence Group Members: Rick Leija.
“My Name” by Sandra Cisneros from House on Mango Street
VARIABLESVARIABLES. What is a variable? A variable is something that affects something else. Or…
What Is Marketing? REVIEW. Objectives Explain why marketing is the business function that identifies customer needs Use marketing to establish your brand.
PRODUCT PLACE PRICE PROMOTION EACH MARKETING PLAN OF ACTION INCLUDES THESE 4 PS Marketing is the 4 Ps.
BENEFITS OF CREATING A BRAND WEDNESDAY 11 TH SEPTEMBER Learning objective: To be able to explain the benefits of successful branding.
“My Name” by Sandra Cisneros from House on Mango Street.
Localised Strategy Over Globalisation McDonalds Case Study The world No.1 fast food chains, McDonalds introducing new ‘Rice Burger’ to meet local taste.
MRS., OLIVER’S 6 TH GRADE CLASS Genre Study: Historical Fiction.
Graphics from Microsoft ™ ClipArt and Google Images All you need to know about Author’s Purpose, Position Author’s Purpose, Position and Point of View.
Consumer Health Making Consumer Decisions. What is a Consumer? Consumer –Someone who uses goods or services Goods –Things that are made for consumers.
Launching Reader’s Workshop Day 1 o Teaching Point: As insightful readers, we read between the lines of stories, making notes as we go by scribbling in.
Responding to Literature Houghton Mifflin Grade 3 D. Crisler 2012/2013.
Responding to Literature Seal Surfer Houghton Mifflin Grade 3 D. Crisler 2012/2013 HM Strategy Focus/Obj.: Summarize Comprehension Focus/Obj: Compare and.
Indiana’s Economy Chapter 6, Lesson 3. Understanding the Economy Everybody needs to buy something sometime. Many people need to sell something, whether.
Advertising SS.4.FL.2.5 Explain that costs are things that a decision maker gives up; benefits are things that a decision maker gains. Make an informed.
And Making Connections Between Texts. What are they? Compare? = Look for similarities. = Ask yourself: What is the same? Contrast? = Look for differences.
Good readers can identify the THEME of a story
Creative Writing Mrs. King December 2010
Point of View in Informational Texts
Market research.
VARIABLES.
Presentation transcript:

What are the “5 W’s and How ?” The 5 W’s and How is a way of pulling out significant details in an article.

The Five W’s and How Who? What ? Where? When? Why? and... How? The image on the next slide gives an example of how we can use this skill to discover significant details.

WHERE is this? WHAT caused it? WHO was affected? WHY are buildings like this? WHEN did it happen? HOW did it happen?

Who, what, where, when, why, how? Now it is your turn Look at the images in the following slides See if you can use the 5w’s to come up with specific questions of your own about what you see.

Who, what, where, when, why, how?

SHOE HOUSE

Who, what, where, when, why, how? SCISSORHANDS

Who, what, where, when, why, how? TARGET

The New Domino's Arrives Bruce Horowitz writes in USA Today that Domino's Pizza is changing its pizza recipe. It will be a completely new pizza with a different crust, cheese, and sauce. Some observers say that the company is taking a big risk with such a total overhaul of its main product. However, in a 2009 consumer survey, Domino's tied for last place for taste. Domino's was voted the best for convenience and price. This change is not something that Domino's took lightly. They spent two years testing many different recipes before settling on the new Domino's Pizza. The company will have an advertising campaign to launch the change that should have spread to all its restaurants by December 27, After that, look for the company to put out new ads proudly telling the public about the change. The author says that Super Bowl Sunday is the biggest day for pizza sales and that Domino's “may buy an ad in the big game.” Everyone has his or her own preferences when it comes to food. It will be interesting to see how well the new Domino's Pizza is received by those who consider pizza to be an important part of their diets.

Find the significant details in the article by asking questions: What is happening? Who is involved? Where will it happen? When will it happen? Why did it happen? How did it happen? Domino's Pizza is changing its pizza recipe. Domino's Pizza In all Domino’s restaurants By December 27, 2009 In a 2009 consumer survey, Domino's tied for last place for taste. They spent two years testing many different recipes before settling on the new Domino's Pizza; an advertising campaign

Turning Fiction… Into Informational Text Example: Lion King Clip ~ “ You’re the Journalist” Activity: - Choose a novel or movie and create an informational text following the same storyline… - Use factual information- without a bias - Focus on dates, time, relationships among characters, etc.