tom fleming / creative consultancy / Whose map is it anyway? Russian-British Creative Economy Forum Andrew Erskine

tom fleming / creative consultancy / Creative places are central to global competitiveness

tom fleming / creative consultancy / Creative Places; Creative Spaces; Competitive Economies

tom fleming / creative consultancy / Re-imagining places

tom fleming / creative consultancy / Re-positioning places

tom fleming / creative consultancy / Creatively Disrupting Places

tom fleming / creative consultancy / A Fabric of Infrastructure = Key for a Successful and Sustainable Creative Economy

tom fleming / creative consultancy / Clustering is Key Whether in Moscow…

tom fleming / creative consultancy / Or Amsterdam…

tom fleming / creative consultancy / Or Copenhagen Or St Petersburg..

tom fleming / creative consultancy / Vilnius

tom fleming / creative consultancy / Or RIGA

tom fleming / creative consultancy / Or Arkhangelsk

tom fleming / creative consultancy / 1. Types and definitions How can I know what I think till I see what I say? E.M.Forster

tom fleming / creative consultancy / A moving target?

tom fleming / creative consultancy / Sector size and scale

tom fleming / creative consultancy / New cross-sector value chains

tom fleming / creative consultancy / Innovation and the City – NESTA 2008

tom fleming / creative consultancy / 2. Who, what, why & when? The first order questions… Why? “If you can’t measure it you can’t manage it” Who? Definition of sector Cultural organisations Creative businesses Creative individuals What? Status quo Geographic location Workspace Business issues – eg barriers to growth, confidence, supply chains Networks and linkages

tom fleming / creative consultancy / Source: GLA Economics Outer London Economic Data and Statistics (2009) – Data source annual Business Inquiry 2002 Capturing Key economic sectors: the full picture The GLA outer London borough report also shows the relatively high levels of financial services activity and low CI activity in Croydon

tom fleming / creative consultancy / Creative industries businesses are still largely located in central and west London. But a ‘cluster’ can be seen around central Croydon and along the A23 corridor. Creative Business Location Across the Capital Creative Industries firm location in London’s Medium Super Output Area

tom fleming / creative consultancy / The importance of audiences Source: Audiences London Culture Map 2007 IMD tom fleming / creative consultancy / Indices of Multiple DeprivationChildren and families audience penetration Source: Audiences London Culture Map Snapshot Data

tom fleming / creative consultancy / Clusters and engines of growth

tom fleming / creative consultancy /

Intelligence/in’telij(e)ns/noun 1 the ability to learn, apply knowledge or think abstractly 2a Information concerning an enemy, or organization or group with the task of gathering such information New Penguin English Dictionary 2005

tom fleming / creative consultancy / From mapping to ‘Intelligence’ -‘mapping’ –the means to an end not THE END -Advocacy -Moving beyond sheer statistics to qualitative understanding -Effectively expressing this intelligence and developing partnerships -Mobilising further support and upgrading intelligence -Building partnerships with business and cultural organisations so that ownership lies with the sector

tom fleming / creative consultancy / Working with the intelligence...

tom fleming / creative consultancy / Understanding assets and how to maximise their potential- in a way that makes sense of context, place and time

tom fleming / creative consultancy / Creative Industry City – Specialism & Access to Privileged Markets & Networks e.g. Austin Texas tom fleming / creative consultancy /

e.g. Nordic Game Conference, Malmo tom fleming / creative consultancy /

The Digital City – e.g. Daegu

tom fleming / creative consultancy / Or Tallinn

tom fleming / creative consultancy / Going for Growth – as a Global Hub e.g. Amsterdam

tom fleming / creative consultancy /

"It's about the speed in our lives and how it can only result in a crash“ (Hussein Chalayan).) Sustainable City – e.g. Copenhagen

tom fleming / creative consultancy / The City Re-imagined – e.g New World Community Talinn tom fleming / creative consultancy /

Cultural Infrastructure as Creative Brokers

tom fleming / creative consultancy / e.g. Bristol tom fleming / creative consultancy /

For Cities – catalysts in renewal, signifiers of confidence, brokers of knowledge. For Individuals – providing knowledge, skills, competencies, ‘fluencies’, transformative experiences, warmth and good will. For Businesses – providing privileged knowledge, brokering collaboration, improving competitiveness. Libraries are the providers of different types of value and ‘public good’ – from the intrinsic to the instrumental. The way they change will play a leading role in the redefinition of public space, of community, ‘the civic’, and the role of cultural infrastructure in the city. e.g. Seattle Central Library tom fleming / creative consultancy /

Open, locally embedded, globally facing Creative Industries

tom fleming / creative consultancy / e.g. Berlin

tom fleming / creative consultancy / Independent City – quirky, mixed, contemporary and heritage seamless e.g. Oporto

tom fleming / creative consultancy / Growth of the Pop Up City

tom fleming / creative consultancy / Culture as the Game-changer… tom fleming / creative consultancy / e.g. Chicago

tom fleming / creative consultancy / Five Key Considerations

tom fleming / creative consultancy / 1. Don’t forget the spaces between

tom fleming / creative consultancy / Not overly ordered tom fleming / creative consultancy /

2. Its a cloud – not a fixed shape

tom fleming / creative consultancy / 3. Nothing without leadership

tom fleming / creative consultancy / 4. Does it capture the software – Eg Networks

tom fleming / creative consultancy / 5. Is it the real world?