GENERATION Rx Project Presented by Latrina M. Patrick Program Coordinator, DBHDD

About the Project Funded by SAMHSA 3 year project Pilot project Finishing up Year 1

Goal To prevent youth and young adults from misusing/abusing prescription drugs Target population: year old

Objective Reduce perception of risk and harm

Target Communities Catoosa County –Catoosa Prevention Initiative (CAPi) Early County –Early Choices Gwinnett County –Clinic for Education, Treatment & Prevention of Addiction (CETPA)

Beginning Stages Preliminary work is done –Community Readiness Assessments –Focus Groups –Media Awareness –Pre-planning Starting the implementation phase Saturate the local markets with our message

Evidenced Based Strategies Disadvantage –There are very few evidenced based strategies around Rx drugs. Advantage –Innovation –Learning Curve and Slack from funders –Try new things

Proposed Strategies Information Dissemination Community Activities Education Alternative Activities

Activities Take Back Day Events –Collaborate with DEA –Collaborate with law enforcement Proper Disposal –Equipping Sheriff’s offices with drop boxes –Publicizing location of the boxes Education –Middle and high school students –Parents –Community

Education Students: –Rx Drug Curriculum –Performing Arts Parents –Guiding Good Choices Community –Forums –Presentations to civic groups, faith based and community based organizations

Statewide Effort Expand the message through a volunteer component Partnering with other organizations to recruit youth statewide Youth Advisory Committee –Ideas –Training –Promoting the message in the schools –Social Marketing

Call to Action Identify youth for advisory council; preferably within each region Identify more communities with significant Rx drug issues Organize local Take Back Day events, even beyond the national days.

Contact Info Latrina Patrick (404)