AACRAO CONSULTING SERVICES Strategic Enrollment Management Consultation University of Michigan-Flint Phase Two Consulting Report March 26-28, 2007

Slide 2 2 March Visit Deliverables  Check-in on progress toward development and implementation of actions recommended in the report by the consultants following their January 22-24, 2007, visit.  Recommendations in the form of Tri-O Dreamhouse models that provide customized, prioritized, to-do action items for enhancing direct mail, publications, and college involvement in recruitment effort.  Recommended housing communications plan for fall 2008.

Slide 3 3 Visit Overview  ACS consultants Wayne Sigler and Christina Boettcher visited the University of Michigan-Flint on March 26-28, During this visit, the consultants: Met with the Director of Admissions and related UM-Flint staff to check in on progress in implementing the recommendations for the UM-Flint freshman admissions program that were listed in the Consultant’s report following their January 22-24, 2007, visit. Met with the Institutional Research Director, SEM Systems Analyst, and the Director of Admissions regarding admissions metrics. (Following the January 22-24, 2007, visit, the consultants forwarded a number of templates to facilitate the development of enrollment management dashboards at UM- Flint.)

Slide 4 4 Visit Overview, Continued  Met with the Institutional Research Director, SEM Systems Analyst, and the Director of Admissions regarding recruitment, direct mail targeting, and predictive modeling. Met with the: Dean of the School of Education and Human Services School of Education and Human Services leadership Dean and Associate Dean of the College of Arts Dean of the School of Health Professions and Studies and the Dean of the School of Management  The purpose of these meetings was to discuss how Office of Admissions could help these colleges achieve their enrollment goals and provide concrete ways UM-Flint can develop a coordinated, campus-wide undergraduate recruitment program.

Slide 5 5 Visit Overview, Continued  Provided the Vice Chancellor for Student Services and Enrollment Management with several preliminary updates on the findings from the visit.  Briefly discussed various enrollment management issues with the Provost and Vice Chancellor for Academic Affairs.  Met with the Director of Admissions, the admissions communications staff, and Carrie Towns regarding the involvement of alumni in the recruitment effort.  Reviewed the current recruitment communications cycle and publications. Made specific recommendations to enhance this effort over the year-long development cycle. (Over time, this cycle should move to a two-year development cycle.)

Slide 6 6 Visit Overview, Continued  Reviewed the current status of the new Admissions web site and made specific recommendations to enhance this very important recruitment tool.  Made a presentation and led a discussion with the directors of the Student Services and Enrollment Management division on how to focus on and consistently achieve expected institutional outcomes. Gave the Vice Chancellor a handout from an AACRAO seminar on implementing the Tri-O Management Operating System the consultants led at the 2006 AACRAO national meeting.  Provided executive coaching to the Director of Admissions.

Slide 7 7 Tri-O Dreamhouse Deliverables  The Tri-O dreamhouse deliverables, developed by the consultants following their March 26-28, 2007, are contained in a separate report. The following dreamhouses are included: direct mail, publications, college involvement in recruitment, and a housing communications plan.  The current activities are identified in black ink and the consultants’ recommendations for changes and additions are identified in blue ink.  The Tri-O Dreamhouse model is one of the tools in the nationally acclaimed Tri-O Management Operating System. It is a diagnostic/planning tool that will enable the admissions program to: Visually communicate the activities and programs currently in place. Plan and communicate where it plans to go in a realistic time frame. Facilitate the budget planning process.

Slide 8 8 Recommendations for the Next 7 Steps  The consultants provided a specific, concrete list of the next 7 steps that UM-Flint should take to: Develop a campus-wide, coordinated undergraduate enrollment program Enhance its undergraduate enrollment vitality  A written report was given to the Vice Chancellor for Student Services and Enrollment Management

Slide 9 9 Thank you! The AACRAO Consulting Services appreciates the opportunity to be of service to UM-Flint.