Google Confidential and Proprietary Lee Hunter Product Marketing Manager - Google 1 Technology Trends 1.

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Presentation transcript:

Google Confidential and Proprietary Lee Hunter Product Marketing Manager - Google 1 Technology Trends 1

Google Confidential and Proprietary The Digital Opportunity is Global $438B 2008 eCommerce sales 1.4B people online (up from 500M in 2003) 60B searches conducted per month worldwide 20 hrs Video uploaded every minute to YouTube

Google Confidential and Proprietary Growth in online usage Information Communication eCommerce Community Entertainment Hours online / month

Google Confidential and Proprietary 4 Ubiquitous connectivity Democratization of the tools of production Falling cost of storage Drivers of Change

Google Confidential and Proprietary Recovery…… ….Innovation

Google Confidential and Proprietary 6 Where Google Sees Opportunity Mobile Video Search Web Apps

“We’ve turned the corner” Eric Schmidt, CEO, Google, Inc. August 2009 …But What Did We Learn?

Google Confidential and Proprietary Relevance Communicate Creatively Precision Target Consumers Locally Deeper Connections Connect Consumers Innovation Be Nimble The New Basics: Getting Ahead of the Recovery

Google Confidential and Proprietary Relevance: Communicate Creatively

Google Confidential and Proprietary Relevance: Communicate Creatively Harness Increased Engagement CONTENT SEARCH Visits travel blogReads hotel reviews Browses destination articles Researches travel deals Searches again: “hotels reviews” Searches on “hotels”

Google Confidential and Proprietary 84% Hotel Precision: Target Consumers Locally 11 92% Car 99% Air 117% Destination Source: Google Internal Data

Google Confidential and Proprietary Precision: Target Consumers Locally 12 Micro-Target Your Destinations Web Search Volume in the Hotels & Accommodations Category on Google.com “Near” + “Close To” January 2004 to September 2009, including forecast 66% Growth Since 2004

Google Confidential and Proprietary Deeper Connections: Connect With Consumers 13

Google Confidential and Proprietary Innovation: Be Nimble 14 Web Search Volume in the Travel Category on Google.com Low cost travel January 2005 to September 2009

Google Confidential and Proprietary Innovation: Be Nimble 15 Be Willing to Adapt and Experiment Category Overall vs. Geneva vs. Tenerife vs. Istanbul vs. Rome January 2005 to September 2009 Category Overall vs. London vs. Sydney vs. Thailand vs. Paris January 2005 to September 2009

Google Confidential and Proprietary Relevance Harness Increased Engagement Precision Micro-Target Your Destinations Deeper Connections Add Value To The Travel Experience Innovation Be Willing to Adapt and Experiment The New Basics: Getting Ahead of the Recovery

Google Confidential and Proprietary 17 Google Insights for Search: Google Keyword Tool: adwords.google.com/select/KeywordToolExternal Google AdPlanner: Webmasters Central: Google Analytics:

Google Confidential and Proprietary 18 THANK YOU! 18