IP Surveillance Business Partner Program April 2014

IP Surveillance Business Partner Program Target Increase IP Surveillance project business New Partner aquisition Offer new growth opportunities and provide specific knowledge to partners Satisfy consumer needs for reliable and powerful IP Surveillance solutions Trigger Transformation of camera market offers hugh potential “The worldwide market for video surveillance equipment is expected to expand by more than 12 percent this year. Revenue in 2014 is expected to rise to $15.9 billion, up from $14.1 billion in 2013” IHS Technology white paper “Trends for Video Surveillance Trends for the Year Ahead.” Increased security needs Regulations Innovation and increased technical performance (Face recognition) Target Group Program is addressed to classical IT-Providers who want to extend their portfolio as well as to traditional Installers, who are looking for complete solutions and who want to develop their network business, enter new market segments or offer added value to their customers Overview

Partner Focus Clear path of success The IP Surveillance Business Partner Program with its simple and stringent structure shows a clear Path of Success. The program is designed with a clear focus on: Ease of doing business Optimum support and know-how transfer Mutual Growth Integration of Partner Feedback Increased customer loyalty and Market Penetration Business Partner Levels The IPS BPP (IP Surveillance Business Partner Program) consist of different partner levels. Each level is linked to special requirements and offer different benefits. As soon as a partner level is achieved and trainings have been successfully passed he gets to the next partner level.

Target Group IT-Reseller Installers Installers

Grow step by step GoldStar SilverStar Registered Advanced replacement Special-Pricing Site-Prep Service Logo and company listing on website Event Participation SilverStar Benefits Project support Expert Hotline Leads Logo on website Marketing Support Training Access to Partner Portal Regular Partner News Marketingtools Product Training

Value Proposition Installers Trigger: - Transformation from analog cameras to digital ones - Increased competition of IT System Houses - Offers new growth potential in the IT segment - Higher customer engagement and penetration - Position as a provider offering everything from one source – less interfaces - Technological benefits

Value Proposition for IT Reseller Trigger: - Resellers face shrinking margins and growing market saturation. Therefore they are looking for products and services offering higher margins. - Offers new growth potential in the IP Surveillance Business - Higher customer engagement and penetration - Position as a provider offering everything from one source - less interface - Technological benefits

Partnering for Success

Go-to-Market Communication Launch – done 27th March Press Release - done Newsletter (internal /External) - ongoing Web / Partner Portal – in progress Business Energizer communication - planned Assets Launch Presentation 2 one-Pager – in progress for Installers & Resellers - done Partner Presentation - tbd Telemarketing Script - tbd Zertificate - done Demand / Awareness Generation Security Messe September Mailing - tbd Integration in campaigns and activities – ongoing