IP Surveillance Business Partner Program April 2014

Goal Increase IP Surveillance project business New Partner acquisition Offer new growth opportunities and provide specific knowledge to partners Satisfy consumer needs for reliable and powerful IP Surveillance solutions Trigger Transformation of camera market offers high potential “The worldwide market for video surveillance equipment is expected to expand by more than 12 percent this year. Revenue in 2014 is expected to rise to $15.9 billion, up from $14.1 billion in 2013” IHS Technology white paper “Trends for Video Surveillance Trends for the Year Ahead.” Increased security needs Convergence of facility management & IT Regulations Innovation and increased technical performance (Face recognition) Target Audience Traditional IT- Resellers which like to expand their current portfolio and knowledge in an important growing business segment, as well as the Installers which are faced with the shift from analog to digital and see the growth opportunity in the networking business. Both will be enabled to offer additional value to their customers, protect their installed base and act as a solution provider in the IP Surveillance space. IP Surveillance Business Partner Program

Target Audience IT-Reseller Installers Installers  Market transformation from analog to digital  Increased competition  lack of IP knowledge New growth potential in the IT segment Higher customer engagement and penetration Integrated solution provider Increase share of wallet Shrinking margins and market consolidation Need to offer new services Find differentiators Lack of Camera knowledge New growth potential in IP Surveillance Higher customer engagement and penetration Integrated solution provider Increase share of wallet

A Winning Strategy for Partnership Clear path of success The IP Surveillance Business Partner Program with its simple and stringent structure shows a clear Path of Success. The program is designed with a clear focus on: Ease of doing business Optimum support and know-how transfer Mutual Growth Integration of Partner Feedback Increase customer reach and installed base protection Increased customer loyalty and Market Penetration Business Partner Levels The IPS BPP (IP Surveillance Business Partner Program) consists of different partner levels. Each level is linked to special requirements and offer different benefits. As soon as a partner level is achieved and trainings have been successfully passed partners get to the next partner level.

Grow step by step GoldStar Advanced replacement Special-Pricing Site-Prep Service Logo and company listing on website Event Participation SilverStar Benefits SilverStar Project support Expert Hotline Leads Logo on website Marketing Support Training Registered Access to Partner Portal Regular Partner News Marketingtools Product Training

Together for Success